100 Data Brokers to Review First: Grouped by Category · Updated 2026
This is an evidence-labeled editorial shortlist of 100 services to review first, grouped into 8 categories. It is not a universal ranking: inclusion and order reflect a curated starting point. 65 entries match the current catalog by domain; 35 remain shortlist-only and need a fresh provider review. A catalog match is not a claim that every field or outcome has been independently verified. If you are new to the topic, start with what a data broker is; for the recorded catalog with evidence limits, see the data broker directory; for the request process, read the manual opt-out guide.
Quick Summary
This list covers 100 editorially selected services across 8 categories: people search, background check, marketing, B2B sales intelligence, credit & financial, public records, reputation, and location/property. Of the 100 listed, 59 have a current catalog record that does not record an identity-verification requirement, 3 record an identity-verification requirement, and 38 are unconfirmed in the current catalog; provider requirements can change. The removal windows shown are provider or catalog estimates, not measured outcomes, and profiles can return after later data imports.
Categories
The 100-Record Shortlist
Routes are labeled as current-catalog or shortlist fallback. Many routes are free, but request scope and eligibility vary. Removal times are estimates or provider-stated windows, not outcome measurements; open the current provider page before submitting.
| Select | # | Broker | Category | Recorded Route | Catalog Evidence | ID Status | Removal Timing |
|---|---|---|---|---|---|---|---|
| 1 | whitepages.com | People Search | Current catalog route ↗ | Catalog match Source date: 2026-09-02 | Yes | Provider-dependent; verify the current route | |
| 2 | spokeo.com | People Search | Current catalog route ↗ | Catalog match Source date: 2026-10-11 | No | Provider-dependent; verify the current route | |
| 3 | beenverified.com | People Search | Current catalog route ↗ | Catalog match Source date: 2026-10-11 | No | Provider-dependent; verify the current route | |
| 4 | truepeoplesearch.com | People Search | Current catalog route ↗ | Catalog match Source date: 2026-10-11 | No | Provider-dependent; verify the current route | |
| 5 | fastpeoplesearch.com | People Search | Current catalog route ↗ | Catalog match Source date: 2026-10-11 | No | Provider-dependent; verify the current route | |
| 7 | intelius.com | Background Check | Current catalog route ↗ | Catalog match Source date: 2026-10-11 | Yes | Provider-dependent; verify the current route | |
| 8 | peoplefinder.com | People Search | Shortlist route — verify ↗ | Shortlist only No catalog source date recorded | Unconfirmed | Not recorded in current catalog | |
| 9 | nuwber.com | People Search | Current catalog route ↗ | Catalog match Source date: 2026-09-02 | No | Provider-dependent; verify the current route | |
| 10 | usphonebook.com | People Search | Current catalog route ↗ | Catalog match Source date: 2026-10-11 | No | Provider-dependent; verify the current route | |
| 12 | searchpeoplefree.com | People Search | Current catalog route ↗ | Catalog match Source date: 2026-08-10 | No | Provider-dependent; verify the current route | |
| 13 | familytreenow.com | People Search | Current catalog route ↗ | Catalog match Source date: 2026-08-10 | No | Provider-dependent; verify the current route | |
| 14 | zabasearch.com | People Search | Current catalog route ↗ | Catalog match Source date: 2026-10-11 | No | Provider-dependent; verify the current route | |
| 15 | anywho.com | People Search | Shortlist route — verify ↗ | Catalog match Source date: 2026-08-10 | No | Provider-dependent; verify the current route | |
| 16 | cocofinder.com | People Search | Current catalog route ↗ | Catalog match Source date: 2026-08-14 | No | Provider-dependent; verify the current route | |
| 17 | peoplelooker.com | People Search | Current catalog route ↗ | Catalog match Source date: 2026-10-11 | No | Provider-dependent; verify the current route | |
| 18 | neighborwho.com | People Search | Current catalog route ↗ | Catalog match Source date: 2026-08-10 | No | Provider-dependent; verify the current route | |
| 19 | truthfinder.com | Background Check | Current catalog route ↗ | Catalog match Source date: 2026-09-02 | No | Provider-dependent; verify the current route | |
| 20 | instantcheckmate.com | Background Check | Current catalog route ↗ | Catalog match Source date: 2026-09-02 | Yes | Provider-dependent; verify the current route | |
| 21 | recordsfinder.com | Public Records | Shortlist route — verify ↗ | Catalog match Source date: 2026-08-10 | No | Provider-dependent; verify the current route | |
| 22 | peoplesearchnow.com | People Search | Current catalog route ↗ | Catalog match Source date: 2026-08-10 | No | Provider-dependent; verify the current route | |
| 23 | spyfly.com | Background Check | Current catalog route ↗ | Catalog match Source date: 2026-08-10 | No | Provider-dependent; verify the current route | |
| 24 | okcaller.com | People Search | Shortlist route — verify ↗ | Catalog match Source date: 2026-08-15 | No | Provider-dependent; verify the current route | |
| 25 | cyberbackgroundchecks.com | Background Check | Shortlist route — verify ↗ | Catalog match Source date: 2026-08-10 | No | Provider-dependent; verify the current route | |
| 26 | PeopleByName peoplebyname.com | People Search | Shortlist route — verify ↗ | Shortlist only No catalog source date recorded | Unconfirmed | Not recorded in current catalog | |
| 27 | Addresses.com addresses.com | People Search | Shortlist route — verify ↗ | Shortlist only No catalog source date recorded | Unconfirmed | Not recorded in current catalog | |
| 28 | PrivateEye privateeye.com | Background Check | Shortlist route — verify ↗ | Shortlist only No catalog source date recorded | Unconfirmed | Not recorded in current catalog | |
| 29 | ussearch.com | People Search | Shortlist route — verify ↗ | Catalog match Source date: 2026-08-10 | No | Provider-dependent; verify the current route | |
| 30 | pipl.com | People Search | Shortlist route — verify ↗ | Catalog match Source date: 2026-08-10 | No | Provider-dependent; verify the current route | |
| 31 | lexisnexis.com | Background Check | Current catalog route ↗ | Catalog match Source date: 2026-09-02 | No | Provider-dependent; verify the current route | |
| 32 | acxiom.com | Marketing / Advertising | Current catalog route ↗ | Catalog match Source date: 2026-09-02 | No | Provider-dependent; verify the current route | |
| 33 | experian.com | Credit & Financial | Current catalog route ↗ | Catalog match Source date: 2026-09-02 | No | Provider-dependent; verify the current route | |
| 34 | equifax.com | Credit & Financial | Current catalog route ↗ | Catalog match Source date: 2026-09-02 | No | Provider-dependent; verify the current route | |
| 35 | transunion.com | Credit & Financial | Current catalog route ↗ | Catalog match Source date: 2026-09-02 | No | Provider-dependent; verify the current route | |
| 36 | corelogic.com | Public Records | Shortlist route — verify ↗ | Catalog match Source date: 2026-08-10 | No | Provider-dependent; verify the current route | |
| 37 | Verisk verisk.com | Background Check | Shortlist route — verify ↗ | Catalog match Source date: 2026-08-11 | Unconfirmed | Provider-dependent; verify the current route | |
| 38 | Sterling sterlingcheck.com | Background Check | Shortlist route — verify ↗ | Shortlist only No catalog source date recorded | Unconfirmed | Not recorded in current catalog | |
| 39 | First Advantage fadv.com | Background Check | Shortlist route — verify ↗ | Shortlist only No catalog source date recorded | Unconfirmed | Not recorded in current catalog | |
| 40 | Checkr checkr.com | Background Check | Shortlist route — verify ↗ | Shortlist only No catalog source date recorded | Unconfirmed | Not recorded in current catalog | |
| 41 | oracle.com | Marketing / Advertising | Current catalog route ↗ | Catalog match Source date: 2026-09-02 | No | Provider-dependent; verify the current route | |
| 42 | epsilon.com | Marketing / Advertising | Current catalog route ↗ | Catalog match Source date: 2026-08-13 | No | Provider-dependent; verify the current route | |
| 43 | nielsen.com | Marketing / Advertising | Shortlist route — verify ↗ | Catalog match Source date: 2026-08-10 | No | Provider-dependent; verify the current route | |
| 44 | LiveIntent liveintent.com | Marketing / Advertising | Current catalog route ↗ | Catalog match Source date: 2026-10-11 | No | Provider-dependent; verify the current route | |
| 45 | liveramp.com | Marketing / Advertising | Shortlist route — verify ↗ | Catalog match Source date: 2026-08-10 | No | Provider-dependent; verify the current route | |
| 46 | Lotame lotame.com | Marketing / Advertising | Current catalog route ↗ | Catalog match Source date: 2026-08-12 | No | Provider-dependent; verify the current route | |
| 47 | Neustar (TransUnion) neustar.biz | Marketing / Advertising | Shortlist route — verify ↗ | Shortlist only No catalog source date recorded | Unconfirmed | Not recorded in current catalog | |
| 48 | Tapad tapad.com | Marketing / Advertising | Shortlist route — verify ↗ | Catalog match Source date: 2026-08-11 | Unconfirmed | Provider-dependent; verify the current route | |
| 49 | merkle.com | Marketing / Advertising | Shortlist route — verify ↗ | Catalog match Source date: 2026-08-10 | No | Provider-dependent; verify the current route | |
| 50 | kochava.com | Marketing / Advertising | Current catalog route ↗ | Catalog match Source date: 2026-09-02 | No | Provider-dependent; verify the current route | |
| 51 | zoominfo.com | B2B / Sales Intelligence | Current catalog route ↗ | Catalog match Source date: 2026-09-02 | No | Provider-dependent; verify the current route | |
| 52 | apollo.io | B2B / Sales Intelligence | Current catalog route ↗ | Catalog match Source date: 2026-08-11 | No | Provider-dependent; verify the current route | |
| 53 | hunter.io | B2B / Sales Intelligence | Current catalog route ↗ | Catalog match Source date: 2026-09-02 | No | Provider-dependent; verify the current route | |
| 54 | lusha.com | B2B / Sales Intelligence | Current catalog route ↗ | Catalog match Source date: 2026-09-02 | No | Provider-dependent; verify the current route | |
| 55 | clearbit.com | B2B / Sales Intelligence | Shortlist route — verify ↗ | Catalog match Source date: 2026-09-02 | No | Provider-dependent; verify the current route | |
| 56 | cognism.com | B2B / Sales Intelligence | Shortlist route — verify ↗ | Catalog match Source date: 2026-09-02 | No | Provider-dependent; verify the current route | |
| 57 | discoverorg.com | B2B / Sales Intelligence | Current catalog route ↗ | Catalog match Source date: 2026-08-26 | No | Provider-dependent; verify the current route | |
| 58 | dnb.com | B2B / Sales Intelligence | Current catalog route ↗ | Catalog match Source date: 2026-08-25 | No | Provider-dependent; verify the current route | |
| 59 | Bombora bombora.com | B2B / Sales Intelligence | Shortlist route — verify ↗ | Catalog match Source date: 2026-09-06 | No | Provider-dependent; verify the current route | |
| 60 | seamless.ai | B2B / Sales Intelligence | Shortlist route — verify ↗ | Catalog match Source date: 2026-08-10 | No | Provider-dependent; verify the current route | |
| 62 | Arrests.org arrests.org | Public Records | Shortlist route — verify ↗ | Shortlist only No catalog source date recorded | Unconfirmed | Not recorded in current catalog | |
| 64 | blockshopper.com | Location & Property | Shortlist route — verify ↗ | Shortlist only No catalog source date recorded | Unconfirmed | Not recorded in current catalog | |
| 65 | PropertyShark propertyshark.com | Location & Property | Shortlist route — verify ↗ | Shortlist only No catalog source date recorded | Unconfirmed | Not recorded in current catalog | |
| 66 | Zillow zillow.com | Location & Property | Shortlist route — verify ↗ | Shortlist only No catalog source date recorded | Unconfirmed | Not recorded in current catalog | |
| 67 | opencorporates.com | Public Records | Current catalog route ↗ | Catalog match Source date: 2026-09-25 | No | Provider-dependent; verify the current route | |
| 68 | VoterRecords.com voterrecords.com | Public Records | Shortlist route — verify ↗ | Shortlist only No catalog source date recorded | Unconfirmed | Not recorded in current catalog | |
| 69 | courtrecords.us | Public Records | Current catalog route ↗ | Catalog match Source date: 2026-08-25 | No | Provider-dependent; verify the current route | |
| 70 | Judyrecords judyrecords.com | Public Records | Shortlist route — verify ↗ | Shortlist only No catalog source date recorded | Unconfirmed | Not recorded in current catalog | |
| 71 | yelp.com | Reputation & Reviews | Current catalog route ↗ | Catalog match Source date: 2026-10-12 | No | Provider-dependent; verify the current route | |
| 72 | Ripoff Report ripoffreport.com | Reputation & Reviews | Shortlist route — verify ↗ | Shortlist only No catalog source date recorded | Unconfirmed | Not recorded in current catalog | |
| 73 | glassdoor.com | Reputation & Reviews | Current catalog route ↗ | Catalog match Source date: 2026-10-12 | No | Provider-dependent; verify the current route | |
| 74 | PissedConsumer pissedconsumer.com | Reputation & Reviews | Shortlist route — verify ↗ | Shortlist only No catalog source date recorded | Unconfirmed | Not recorded in current catalog | |
| 75 | Trustpilot trustpilot.com | Reputation & Reviews | Shortlist route — verify ↗ | Shortlist only No catalog source date recorded | Unconfirmed | Not recorded in current catalog | |
| 76 | advancedbackgroundchecks.com | Background Check | Current catalog route ↗ | Catalog match Source date: 2026-08-10 | No | Provider-dependent; verify the current route | |
| 77 | mylife.com | People Search | Shortlist route — verify ↗ | Catalog match Source date: 2026-09-02 | No | Provider-dependent; verify the current route | |
| 78 | Classmates.com classmates.com | People Search | Shortlist route — verify ↗ | Shortlist only No catalog source date recorded | Unconfirmed | Not recorded in current catalog | |
| 79 | reunion.com | People Search | Shortlist route — verify ↗ | Catalog match Source date: 2026-08-15 | No | Provider-dependent; verify the current route | |
| 81 | Zosearch zosearch.com | People Search | Shortlist route — verify ↗ | Shortlist only No catalog source date recorded | Unconfirmed | Not recorded in current catalog | |
| 82 | Xlek xlek.com | People Search | Shortlist route — verify ↗ | Shortlist only No catalog source date recorded | Unconfirmed | Not recorded in current catalog | |
| 84 | Vericora vericora.com | People Search | Shortlist route — verify ↗ | Shortlist only No catalog source date recorded | Unconfirmed | Not recorded in current catalog | |
| 85 | Persopo persopo.com | People Search | Shortlist route — verify ↗ | Shortlist only No catalog source date recorded | Unconfirmed | Not recorded in current catalog | |
| 88 | Inforver inforver.com | People Search | Shortlist route — verify ↗ | Shortlist only No catalog source date recorded | Unconfirmed | Not recorded in current catalog | |
| 92 | Homemetry homemetry.com | Location & Property | Shortlist route — verify ↗ | Shortlist only No catalog source date recorded | Unconfirmed | Not recorded in current catalog | |
| 93 | LocatePeople locatepeople.org | People Search | Shortlist route — verify ↗ | Shortlist only No catalog source date recorded | Unconfirmed | Not recorded in current catalog | |
| 94 | targetsmart.com | Marketing / Advertising | Shortlist route — verify ↗ | Catalog match Source date: 2026-08-10 | No | Provider-dependent; verify the current route | |
| 95 | Whitepages Pro pro.whitepages.com | B2B / Sales Intelligence | Shortlist route — verify ↗ | Shortlist only No catalog source date recorded | Unconfirmed | Not recorded in current catalog | |
| 96 | melissa.com | Marketing / Advertising | Shortlist route — verify ↗ | Catalog match Source date: 2026-08-10 | No | Provider-dependent; verify the current route | |
| 97 | 6sense 6sense.com | B2B / Sales Intelligence | Current catalog route ↗ | Catalog match Source date: 2026-10-11 | No | Provider-dependent; verify the current route | |
| 98 | data-axle.com | Marketing / Advertising | Shortlist route — verify ↗ | Catalog match Source date: 2026-10-11 | No | Provider-dependent; verify the current route | |
| 99 | Haines & Company haines.com | Marketing / Advertising | Shortlist route — verify ↗ | Shortlist only No catalog source date recorded | Unconfirmed | Not recorded in current catalog | |
| 100 | Gravy Analytics gravyanalytics.com | Marketing / Advertising | Shortlist route — verify ↗ | Catalog match Source date: 2026-08-11 | Unconfirmed | Provider-dependent; verify the current route |
11 listed brokers with no active opt-out route
These stay on the shortlist so you know why there is nothing to submit. Their former opt-out pages no longer offer a request route (checked October 21, 2026); each status link opens the page that shows it.
The domain now shows a notice that it was transferred by court order; the former opt-out page is gone. Status page ↗
The domain now shows a "Domain Update" notice instead of the former CCPA opt-out form. Status page ↗
- #61PublicRecords360publicrecords360.comPublic Records
The former opt-out page now redirects to the US Search homepage; use the US Search route instead. Status page ↗
The former record-maintenance page now loads the site's general search page; no removal form is published there. Status page ↗
- #80Winkwink.comPeople Search
wink.com now hosts a smart-home product site, not a people-search service; the former opt-out page no longer loads. Status page ↗
- #83Clubsetclubset.comPeople Search
The domain now shows a notice that it was transferred by court order; the former opt-out page is gone. Status page ↗
The domain now shows a notice that it was transferred by court order; the former opt-out page is gone. Status page ↗
- #87Dataveriadataveria.comPeople Search
The domain now shows a notice that it was transferred by court order; the former opt-out page is gone. Status page ↗
- #89Kwoldkwold.comPeople Search
The domain now shows a notice that it was transferred by court order; the former opt-out page is gone. Status page ↗
- #90Verecorverecor.comPeople Search
The domain now shows a notice that it was transferred by court order; the former opt-out page is gone. Status page ↗
- #91Pub360pub360.comPeople Search
The domain now shows a notice that it was transferred by court order; the former opt-out page is gone. Status page ↗
* Each entry is labeled by its match to the source-backed catalog and by whether its route comes from that catalog or a shortlist fallback. Open the broker's official privacy or opt-out page and confirm the current route before submitting. Removal times are estimates, not outcome measurements.
Frequently Asked Questions
How many data brokers are there in the US?
No single authoritative total covers every data broker because registries and researchers use different definitions and scopes. This editorial shortlist contains 100 services across people search, background checks, marketing, B2B, credit and risk, public records, reputation, and property categories; the recorded OfflistMe directory is maintained separately with evidence labels and field-level limits.
Do all data brokers require a government ID to opt out?
No universal rule applies. The provider, request type, jurisdiction, and matching process determine what verification may be requested. This list records the current catalog status where available and labels unconfirmed requirements instead of treating an ID field as proof of a provider-wide policy.
How long does it take to remove data from all 100 data brokers?
Removal times vary significantly by broker and request route. The windows shown in this list are estimates, not measured outcomes or guarantees. A covered California CCPA request generally has a 45-day response period, subject to permitted extensions and notice. Profiles can return when data is republished or re-imported, so verify each result and re-submit when needed.
What is the difference between a people-search site and a data broker?
People-search sites are consumer-facing services that may publish searchable names, addresses, phones, or related records. Data broker is a broader research label that can include marketing, audience, B2B, identity, risk, public-record, and specialty providers; the applicable legal category depends on the provider, data, purpose, and jurisdiction.
Is it free to opt out of data brokers?
Many covered businesses must provide a free opt-out or deletion route, but legal coverage depends on the consumer, business, data, and request type. Check the broker's current privacy notice and the applicable law before submitting. You should not have to pay the broker directly to exercise a qualifying privacy right; third-party convenience services may charge for preparation or assistance.
Methodology & Sources
This list is an editorial shortlist compiled from provider privacy or opt-out pages, official registry and regulator material where matched, and the current OfflistMe catalog. It is a starting point, not a universal ranking or a claim that every listed provider holds a particular person's data. Catalog-match fields are snapshots with a recorded source date; shortlist-fallback routes are discovery pointers and were not independently revalidated in this page review. Confirm the current provider route and source date before submitting.
Related Resources
Browse recorded data broker routes by category
Each category page lists its brokers with the recorded opt-out route, source date, and evidence limits.
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