What is a data broker?
The California Privacy Protection Agency defines a data broker as a business that collects personal information about consumers from various sources and sells that information to other companies, even when the consumer did not interact with the business for its products or services. The information and source mix vary by provider; a registry entry or category label is not proof that a specific company holds your information. U.S. obligations depend on the provider, data, business role, and jurisdiction. The FTC published a data-broker transparency and accountability report in 2014, but that historical report is not a current universal legal classification.