Home/Press
For Journalists & Researchers

Press Kit

Everything you need to cover OfflistMe: one-line pitch, company facts, pre-approved quotes, logos, statistics, and direct press contact. Everything here is on the record and free to use.

One-Line Pitch

OfflistMe is a $2 one-time alternative to $80–130/year data removal subscriptions — covering 200+ brokers, requiring no government ID, and sending opt-out requests from the user's own inbox.

Boilerplate Description

OfflistMe is a browser-based privacy tool that generates legally structured opt-out requests for 200+ data brokers, launched in 2024. Unlike subscription services (DeleteMe, Incogni, OneRep), OfflistMe uses a one-time payment model starting at $2. Unlike most competitors, it does not require users to upload a government ID, does not store user data beyond minimal billing, and does not act as an "authorized agent" — instead, each opt-out request is sent from the user's own email, which strengthens legal standing and eliminates the ID-upload trade-off. OfflistMe's templates cite CCPA, VCDPA, CPA, GDPR Article 17, and similar state laws that give US and EU residents the free legal right to delete.

Facts at a Glance

Founded2024
CategoryPrivacy tool (data broker removal)
Pricing modelOne-time payment (from $2)
Brokers covered200+
User account requiredNo
Government ID requiredNo
Data stored about usersNone beyond billing
Geographic coverageUS, EU, UK, Canada (primary)
Legal frameworkCCPA, VCDPA, CPA, GDPR Article 17
Press contactpress@offlist.me

Pre-Approved Quotes

These quotes from the OfflistMe team are cleared for publication without further approval. For situation-specific quotes or interviews, email press@offlist.me.

On why the subscription model is problematic for data removal
Subscription data removal services turn privacy into recurring rent. The legal right to delete is free — what you're paying $100+ a year for is someone else clicking submit. We're betting users would rather pay $2 once and click submit themselves.
— OfflistMe team
On the "no government ID" design choice
Most data removal services ask you to upload your driver's license so they can verify identity to the broker on your behalf. We think that's the wrong trade-off — you're handing sensitive identity documents to a third party to remove your data from other third parties. Our design sends the request from the user's own inbox, which eliminates the ID-upload step entirely.
— OfflistMe team
On the state of the data broker industry in 2026
The California Delete Act (SB 362) finally gives California residents a one-stop universal opt-out through the CPPA. That's a big structural improvement. But 49 other US states still require individual broker-by-broker opt-outs, and brokers still re-import from public records every few months. The fight isn't over, just getting more winnable.
— OfflistMe team

Story Angles

If you're looking for a fresh angle on the data privacy beat, here are stories OfflistMe fits naturally:

The subscription fatigue angle

Privacy-as-a-subscription has quietly become a $100M+ category. OfflistMe is one of the first to argue consumers should pay once or not at all.

The ID upload paradox

Most data removal services ask you to upload your driver's license. The paradox is under-covered — examine how "verify to remove" creates its own privacy risk.

The California Delete Act rollout

SB 362 requires brokers to honor universal deletion via CPPA's DROP from 2026. How are brokers actually responding? OfflistMe tracks this across 200+ brokers.

The "free" category nobody writes about

Every major roundup covers $80–130/year services. The $0–$15 category (DIY, free tools, one-time payment) serves millions but gets zero roundup coverage.

Data broker re-appearance rates

Even after removal, data reappears within 3–6 months. The structural problem with "one-time" removal deserves more coverage than the product comparisons typically offer.

The authorized agent loophole

CCPA lets "authorized agents" act for consumers, but the verification requirements create an ID-upload bottleneck. OfflistMe deliberately avoids this model — worth examining why.

Statistics Worth Citing

Numbers journalists have asked us for, with sources where public.

$78 – $129/year
Typical price range for major subscription data removal services (Incogni, DeleteMe, OneRep)
Retail pricing on each provider's site, April 2026
10–45 days
Typical broker response window for a CCPA deletion request
CCPA §1798.145; observed compliance
3–6 months
Typical time for removed data to reappear as brokers re-scrape public records
Community reports; privacy research
40–80 hours
Estimated time to manually opt out of 200+ data brokers without a tool
OfflistMe internal audit
5 of 8
Major data removal services that require uploading a government ID
Service documentation, April 2026
2026
Year the California Delete Act (SB 362) takes effect, enabling universal opt-out via CPPA
CA SB 362

Brand Assets

Logo

Primary logo in SVG (scales cleanly to any size). PNG versions available on request.

Download SVG ↗

Open Graph / social image

Default share image used by OfflistMe. Safe for most editorial uses.

Download PNG ↗

Need screenshots, product videos, founder photos, or alternate logo colors? Email press@offlist.me and we'll send within 24 hours.

What We Can Comment On

On the record

  • • Data broker industry dynamics
  • • State privacy law rollout (CCPA, CDA, VCDPA, etc.)
  • • Comparison of data removal services
  • • Design trade-offs in privacy tools
  • • Zero-data architecture patterns
  • • Authorized agent vs direct-send trade-offs

Not our lane

  • • VPN / antivirus product reviews
  • • Credit bureau opt-out processes
  • • Identity theft recovery advice
  • • Specific ongoing legal cases
  • • Speculation on competitor strategy

Press Contact

For interviews, data requests, methodology questions, or anything else:

press@offlist.me

We typically respond within 24 hours, faster on tight deadlines. Include the publication, angle, and deadline in your first email for fastest turnaround.

Related Pages for Journalists