How to Remove Your Data from LiveRampStep-by-Step Guide 2026
The identity graph that stitches your hashed email and device IDs across thousands of ad-tech partners. This guide covers the exact steps to remove your personal information, what documents they may request, and what to do if the removal fails.
What is LiveRamp?
LiveRamp is an identity-resolution and data-connectivity company that was spun out of Acxiom in 2018. Unlike people-search sites, LiveRamp does not publish consumer profiles , instead, it operates a behind-the-scenes "identity graph" that links hashed email addresses, mobile advertising IDs, cookies, and postal addresses into a single "RampID" that advertisers use to target you across the web. Because LiveRamp is upstream of thousands of advertisers and publishers, a removal here propagates your opt-out across a large portion of the US ad-tech ecosystem.
Data LiveRamp collects about you
- •Hashed email addresses (used as identity anchors)
- •Mobile advertising IDs (Apple IDFA, Google GAID)
- •Third-party browser cookies
- •Postal addresses (household-level linkage)
- •Behavioral segments (interests, demographics, purchase categories)
- •Device graph (links between your phones, tablets, laptops)
- •Authenticated Traffic Solution (ATS) pseudonymous IDs
Why Your Data Appears on LiveRamp
Your data entered LiveRamp's identity graph because a publisher, retailer, app, or email provider you transacted with shared your hashed email or mobile advertising ID with LiveRamp. LiveRamp then matches that identifier against its existing graph and associates it with your RampID. Unlike people-search brokers, you did not appear here because of a single public record , you were added through commercial data-sharing relationships between LiveRamp and its thousands of enterprise clients.
Where LiveRamp gets your data
- →Publisher and retailer partners (via hashed email sign-ins)
- →Mobile app SDKs (for device ID collection)
- →Email service providers (for hashed email matching)
- →Loyalty program and CRM exports from enterprise clients
- →Acxiom consumer data (pre-2018 legacy)
- →Third-party data broker partnerships
- →Authenticated Traffic Solution publisher integrations
Step-by-Step: How to Remove Your Data from LiveRamp
The opt-out process is free. Estimated time: 30–45 days for removal to take effect after completing these steps.
Go to LiveRamp's My Privacy Choices page
Navigate to liveramp.com/privacy/my-privacy-choices. This is LiveRamp's US consumer privacy portal and covers CCPA, CPA, CTDPA, VCDPA, and UCPA deletion rights. There is no need to create an account.
Choose "Delete my personal information"
LiveRamp presents several options: access data, delete data, opt out of sale/sharing, and limit sensitive data use. For a full removal, select "Delete my personal information." You can also submit access and opt-out requests in parallel , they are tracked separately.
Enter the identifiers LiveRamp may have for you
The form asks for the email addresses, phone numbers, and postal addresses you want LiveRamp to delete. Because LiveRamp's graph is keyed on hashed emails, you should enter every email address you have used to sign into retail sites, newsletters, or apps over the past 5+ years. Missed addresses will remain in the graph.
Verify your email
LiveRamp will send a verification email to each address you submitted. Click the link in each one. Requests for un-verified addresses will be rejected.
Wait for acknowledgement
LiveRamp is required to acknowledge the request within 10 business days. You will receive a confirmation email with a case reference number. Save this , you will need it if you have to escalate.
Opt out of mobile and cookie identifiers separately
The deletion request covers email-based identifiers. To also break the cookie-based and mobile-ad-ID-based links in LiveRamp's graph, visit optout.liveramp.com/opt_out_cookies (desktop browser, one click) and liveramp.com/opt_out/mobile/ (mobile device, follow iOS/Android instructions).
Verify after 45 days
Re-submit an "access my data" request after 45 days. LiveRamp should return an empty or near-empty record for the identifiers you requested deletion on. If it still returns substantive data, escalate via step-1 of the failure path below.
How Long Does LiveRamp Removal Take?
What Documents LiveRamp May Request
No government ID required
- •Email address(es) you have used with retailers, newsletters, and apps
- •Phone number(s) for mobile identifier matching (optional)
- •Postal address(es) for household-level deletion (optional)
⚠️ Safety note on ID uploads
LiveRamp does not require a government ID for a standard CCPA deletion request. They use email verification instead. If you are submitting a request on behalf of someone else (an "authorized agent" request), LiveRamp may ask for a signed authorization , but in that case a power-of-attorney style letter is sufficient, not a government ID.
What to Do If LiveRamp Removal Fails
If the standard opt-out process does not work, follow these escalation steps in order:
If LiveRamp does not acknowledge within 10 business days, email privacy@liveramp.com with the subject line "CCPA Deletion Request , Follow-up" and include the case reference number from your submission confirmation.
If the data still appears in an access request after 45 days, reply to the original case and explicitly cite CCPA § 1798.105 (right to deletion) or the equivalent provision in your state's privacy law.
If LiveRamp does not comply within 60 days, file a complaint with the California Privacy Protection Agency (CPPA) at cppa.ca.gov/submit-complaint, or the attorney general of your state (many state privacy laws authorize AG enforcement).
Alternative Options
🔧 Manual removal (free)
The manual opt-out above works and is free. The catch is that LiveRamp is keyed on hashed email , so a request only deletes the email addresses you explicitly list. If you have ever used 10+ email addresses with retailers or newsletters (most people have), missing one leaves that branch of your identity graph intact. A thorough manual opt-out requires listing every historical email address, which most people cannot readily recall.
⚡ Automated removal (OfflistMe)
OfflistMe covers LiveRamp alongside 300+ other data brokers with a single one-time payment. The request template we generate asks LiveRamp to delete all personal information associated with the email addresses you provide , and we also walk you through the separate cookie and mobile-ID opt-outs so the full identity graph link is broken, not just the email branch.
Generate the LiveRamp opt-out email →Frequently Asked Questions
Know the laws behind this request
Every deletion request you send to LiveRamp cites specific statutes. These explainers show what each law covers, what the broker must do, and how enforcement works.
Official registry entries for LiveRamp
Under state data-broker laws, LiveRamp must publicly register and disclose opt-out contact info. These are the official filings.
Don't stop at LiveRamp
Your data is on 300+ brokers, not just LiveRamp. OfflistMe covers all of them with a single one-time payment , no subscription, no account needed.