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Incogni Pricing in 2026: Every Plan, Monthly vs Annual Cost, and Price History

Read from Incogni's own pricing page in a real browser on October 23, 2026 and cross-checked against a second source. OfflistMe, which publishes this page, sells a one-time alternative to Incogni.

Rahul Kandoriya
Written byRahul Kandoriya·Founder, OfflistMe·Last updated October 23, 2026

How much does Incogni cost?

Incogni costs $95.88 a year (Standard) to $179.88 (Unlimited) for one person billed annually. Incogni also sells month-to-month: $15.98/mo (Standard). Incogni has excluded its website from the Internet Archive, so its past prices cannot be independently checked.

All Incogni plans and prices

All Incogni plans and prices
PlanPeoplePriceMonth-to-month / per person
Standard1$95.88 / year$15.98 / month
Unlimited1$179.88 / yearNot offered
Family (annual)5$191.88 / year$38.38 per person per year
Family (month-to-month)5$31.98 / month—
Family Unlimited (annual only)5$275.88 / year$55.18 per person per year

The pricing page shows a struck-through "$191.76" beside the $95.88 annual charge; the chart uses the amount billed. Family $191.88/yr, Family Unlimited $275.88/yr. The page code names live pricing experiments, so displayed prices can vary by visitor.

Incogni pricing compared with other services

Prices and coverage below were read from each provider's own pages in a real browser and cross-checked against a second source (checkout, a second provider page, or an Internet Archive capture). Removal rates come only from independent tests: Consumer Reports (2024) and a peer-reviewed Proceedings on Privacy Enhancing Technologies study (2025). Provider claims are labelled as claims.

OfflistMe's no-renewal advantage vs Incogni: what you pay over time

Incogni's cheapest plan renews at $95.88 a year. OfflistMe is a one-time payment: there is no renewal, and you pay again only if you want another pass.

Incogni (Standard)OfflistMe 1-year pass
Year 1$95.88$60
3 years, if today's price holds$287.64$60–$180 (one pass, or one each year)
5 years, if today's price holds$479.40$60–$300 (one pass, or one each year)
Covering your household$31.98 per month for up to 5 peopleFamily & friends included at no extra charge
  • No subscription or auto-renewal.
  • Family & friends are covered at no extra charge on every plan.
  • Each credit runs requests for all available brokers at once (1 credit = one run that generates removal requests for all available data brokers); passes include 5, 50 or 500 credits.
  • Requests go out from your own email, so replies come straight to you.

The trade-off: Incogni sends requests and follows up for you; with OfflistMe you review, send, and re-check yourself.

Incogni pricing snapshot

Entry tier: Standard. Values are provider-published prices read from the pricing page.

Per year (cheapest plan)
$95.88
Per month on annual billing
$7.99
Month-to-month
$15.98
Household, per person per year
$38.38
These are the provider's published entry-tier figures; taxes, renewal terms, and plan eligibility can vary.
Show the data as a table
Incogni pricing snapshot data table
MetricValue
Per year (cheapest plan)$95.88
Per month on annual billing$7.99
Month-to-month$15.98
Household, per person per year$38.38

Sources: Incogni pricing · Checked October 23, 2026

Incogni vs OfflistMe: verified plan facts

Checked October 23, 2026 on each provider's own pages in a real browser, with a second source for every price. Provider statements are not measured results.

Incogni vs OfflistMe: verified plan facts
FactIncogniOfflistMe
Cheapest paid plan (1 person, per year)$95.88 (Standard)$9 for 24-hour access, paid once
Most complete plan (1 person, per year)$179.88 (Unlimited)$60 for 1-year access (500 credits), paid once
Month-to-month option$15.98/mo StandardNo recurring billing
Provider-stated coverage420 data broker sites (Unlimited adds custom requests to 3,000+ more sites)1,034 data brokers in the catalog (you send the requests)
Re-scan / re-request cadenceRe-sends requests every 60 days (public databases) and 90 days (private)Re-run any time, user-triggered (up to 500 runs on the 1-year pass)
Free optionFree exposure scan, no account neededFree request drafting for 3 brokers; no account needed
Custom removal requestsUnlimited and higher plans onlyNot offered
Where it is offeredU.S., Canada, UK, EU/EEA countries and SwitzerlandAny country (broker eligibility varies by law)
Trustpilot4.3 from 3,063 reviews (company pays for a Trustpilot subscription)No profile yet
  • Incogni: The pricing page shows a struck-through "$191.76" beside the $95.88 annual charge; the chart uses the amount billed. Family $191.88/yr, Family Unlimited $275.88/yr. The page code names live pricing experiments, so displayed prices can vary by visitor.

Annual price vs OfflistMe's one-time access

Each competitor line runs from its cheapest paid individual tier to its most expensive. OfflistMe is shown as one-time 24-hour, 3-month, and 1-year access; competitor prices are amounts billed for a year.

  • Incogni
  • OfflistMe (one-time, self-serve)
  • Other services
OfflistMe$9–$60OfflistMe
$9 24-hour access
$36 3-month access
$60 1-year access
EasyOptOuts$19.99EasyOptOuts
$19.99 Personal Plan
Optery$39–$249Optery
$39 Core
$149 Extended
$249 Ultimate
mePrism$49.99–$299.99mePrism
$49.99 Core
$179.99 Premium
$299.99 Ultimate
Incogni$95.88–$179.88Incogni
$95.88 Standard
$179.88 Unlimited
Privacy Bee$96–$799Privacy Bee
$96 Essentials
$197 Pro
$799 Signature
OneRep$99.96–$191.40OneRep
$99.96 Individual
$191.40 Individual Pro
GhostMyData$119.88GhostMyData
$119.88 Pro
DeleteMe$129DeleteMe
$129 Standard, 1 person
Aura$144Aura
$144 Individual
Kanary$250–$500Kanary
$250 Core
$500 Advanced
Aura is an identity-theft bundle. Monthly billing costs more than these annual figures for every service that offers it. No current price is shown for UnlistMe: the live pricing page could not be verified. OfflistMe is a different product: it drafts the requests and you send them, so the price is not a like-for-like comparison with a managed service.
Show the data as a table
Annual price vs OfflistMe's one-time access data table
ServiceTierBilled per yearMonth-to-month
DeleteMeStandard, 1 person$129Not offered
IncogniStandard$95.88$15.98/mo
IncogniUnlimited$179.88Not offered
OneRepIndividual$99.96$14.95/mo
OneRepIndividual Pro$191.40$29.95/mo
OpteryCore$39$3.99/mo
OpteryExtended$149$14.99/mo
OpteryUltimate$249$24.99/mo
AuraIndividual$144$15/mo
KanaryCore$250$25/mo
KanaryAdvanced$500$50/mo
EasyOptOutsPersonal Plan$19.99Not offered
Privacy BeeEssentials$96Not offered
Privacy BeePro$197Not offered
Privacy BeeSignature$799Not offered
mePrismCore$49.99Not offered
mePrismPremium$179.99Not offered
mePrismUltimate$299.99Not offered
GhostMyDataPro$119.88$11.99/mo
OfflistMe24-hour access$9 one-timeNot a subscription
OfflistMe3-month access$36 one-timeNot a subscription
OfflistMe1-year access$60 one-timeNot a subscription

Sources: DeleteMe · Incogni · OneRep · Optery · Aura · Kanary · EasyOptOuts · Privacy Bee · mePrism · GhostMyData · Checked October 23, 2026

How much more month-to-month billing costs over a year

Premium is the extra amount paid across twelve monthly payments compared with the same tier billed annually.

  • Services compared on this page
  • Other services
Incogni Standard+100% ($191.76 vs $95.88)
OneRep Individual Pro+88% ($359.40 vs $191.40)
OneRep Individual+79% ($179.40 vs $99.96)
Aura Individual+25% ($180 vs $144)
Optery Core+23% ($47.88 vs $39)
Optery Extended+21% ($179.88 vs $149)
Optery Ultimate+20% ($299.88 vs $249)
Kanary Core+20% ($300 vs $250)
Kanary Advanced+20% ($600 vs $500)
GhostMyData Pro+20% ($143.88 vs $119.88)
OfflistMe0%: no recurring billingOfflistMe passes are paid once; there is no monthly plan to mark up.
OfflistMe has no monthly billing; its passes are paid once.
Show the data as a table
How much more month-to-month billing costs over a year data table
Service and tierPremiumMonthly billing over a yearAnnual billing
Incogni Standard+100%$191.76$95.88
OneRep Individual Pro+88%$359.40$191.40
OneRep Individual+79%$179.40$99.96
Aura Individual+25%$180$144
Optery Core+23%$47.88$39
Optery Extended+21%$179.88$149
Optery Ultimate+20%$299.88$249
Kanary Core+20%$300$250
Kanary Advanced+20%$600$500
GhostMyData Pro+20%$143.88$119.88
OfflistMeno recurring billing—0%

Sources: Incogni · OneRep · Aura · Optery · Kanary · GhostMyData · Checked October 23, 2026

What a household pays per person per year

The right dot is the individual annual price; the left dot is the lowest verified household price per person per year.

  • Services compared on this page
  • OfflistMe
  • Other services
DeleteMe$129 → $62.38
Incogni$95.88 → $38.38
OneRep$99.96 → $30
OfflistMefamily & friends included
Per-person figures assume the plan's full household size; OfflistMe's 1-year pass covers family & friends at no extra charge.
Show the data as a table
What a household pays per person per year data table
ServiceIndividual annual priceHousehold planHousehold per person per year
DeleteMe$129Family, 2 years (4 people)$62.38
Incogni$95.88Family (annual) (5 people)$38.38
OneRep$99.96Family (annual) (6 people)$30
OfflistMe$601-year passfamily & friends included

Sources: DeleteMe · Incogni · OneRep · Checked October 23, 2026

Five-year cost if today's prices hold: renewal versus a one-time pass

Cumulative totals use each service's cheapest verified individual annual tier. OfflistMe shows both a single pass and buying one 1-year pass each year.

  • Focused services
  • DeleteMe
  • Aura
  • OfflistMe
This is a scenario, not a savings guarantee: it assumes unchanged prices. Competitor subscriptions renew under their terms; OfflistMe passes do not renew.
Show the data as a table
Five-year cost if today's prices hold: renewal versus a one-time pass data table
ServiceYear 0Year 1Year 2Year 3Year 4Year 5
Incogni$0$95.88$191.76$287.64$383.52$479.40
DeleteMe$0$129$258$387$516$645
Aura$0$144$288$432$576$720
OfflistMe: pass every year$0$60$120$180$240$300
OfflistMe: single pass$0$60$60$60$60$60

Sources: Incogni · DeleteMe · Aura · Checked October 23, 2026

How the entry price changed over time (billed annually, one person)

Reconstructed from Internet Archive captures of each provider's pricing page. Each dot is a capture we read; the line holds the price until the next observed change.

  • DeleteMe (Standard, 1 person)
  • Optery (Core (entry tier))
  • DeleteMe: Unchanged in every capture checked since March 2019; Consumer Reports also recorded $129 in July 2024.
  • Optery: Core dropped from $99/yr to $39/yr in mid-2023; Extended ($149) and Ultimate ($249) are unchanged since February 2023.

Incogni has excluded its site from the Internet Archive, so its past prices cannot be independently reconstructed.

Show the data as a table
How the entry price changed over time (billed annually, one person) data table
ServiceCapture dateBilled per year
DeleteMe2019-03-17$129
DeleteMe2022-01-14$129
DeleteMe2024-01-06$129
DeleteMe2026-10-03$129
Optery2023-02-12$99
Optery2023-06-06$39
Optery2025-07-02$39
Optery2026-10-04$39

Sources: DeleteMe capture 2026-10-03 · Optery capture 2026-10-04 · Checked October 23, 2026

Independent test: share of people-search profiles removed after four months

Consumer Reports signed 32 volunteers up for seven paid services or manual opt-outs and re-checked 13 people-search sites (May–September 2023). Bars show the four-month result; the tick marks the one-week result.

  • Manual opt-outs (study control)
  • Other paid services
Manual opt-outs (control)70%Manual opt-outs (control)
70% after 1 week · 70% after 1 month · 70% after 4 months
Researchers used each site's own opt-out process.
Optery (Ultimate)68%Optery (Ultimate)
52% after 1 week · 58% after 1 month · 68% after 4 months
Annual cost in July 2024: $249
EasyOptOuts65%EasyOptOuts
59% after 1 week · 61% after 1 month · 65% after 4 months
Annual cost in July 2024: $19.99
IDX (Privacy tier)40%IDX (Privacy tier)
38% after 1 week · 38% after 1 month · 40% after 4 months
Annual cost in July 2024: $139.92
Kanary34%Kanary
16% after 1 week · 26% after 1 month · 34% after 4 months
Annual cost in July 2024: $179.88
DeleteMe27%DeleteMe
13% after 1 week · 20% after 1 month · 27% after 4 months
Annual cost in July 2024: $129
ReputationDefender (Privacy Pro)6%ReputationDefender (Privacy Pro)
2% after 1 week · 4% after 1 month · 6% after 4 months
Annual cost in July 2024: $99
Confidently4%Confidently
0% after 1 week · 2% after 1 month · 4% after 4 months
Annual cost in July 2024: $120

The service compared on this page was not part of this test.

  • Small, non-random sample: four participants per service; the authors do not consider the results statistically significant.
  • Services received only name, current address, and date of birth, and participants did not answer follow-up prompts or upload IDs.
  • Profiles were checked on the page where they were first found; reappearance was not tested.
  • Prices and products have changed since 2023-24; Incogni and OneRep were not tested.

OfflistMe was not tested either. It helps you send the same kind of direct requests the manual group sent, but this study does not measure OfflistMe.

Show the data as a table
Independent test: share of people-search profiles removed after four months data table
ServiceAnnual cost (July 2024)Removed in 1 weekIn 1 monthIn 4 months
Manual opt-outs (control)$070%70%70%
Optery (Ultimate)$24952%58%68%
EasyOptOuts$19.9959%61%65%
IDX (Privacy tier)$139.9238%38%40%
Kanary$179.8816%26%34%
DeleteMe$12913%20%27%
ReputationDefender (Privacy Pro)$992%4%6%
Confidently$1200%2%4%

Sources: Consumer Reports report (PDF, Table 2) · Consumer Reports article · Checked October 23, 2026 against the published PDF

Peer-reviewed test of four removal services (2025)

71 participants subscribed to Optery, Kanary, Mozilla Monitor, or Incogni for one month and shared their dashboards with researchers.

of found records removed on average after a one-month subscription (Optery, Kanary, Mozilla Monitor, Incogni)
48.2%
highest (Incogni) and lowest (Kanary) average removal rate among the four
76.6% / 23.4%
of the records the services retrieved were confirmed by participants as theirs
41.1%
average overlap between 10 services' broker lists (Jaccard; 1 = identical); only 10 brokers appear on every list
0.21

"Removed" counts records the service marked removed or not found; it is not independently verified deletion. Only 41.1% of records the services retrieved were confirmed by participants as theirs. Source: Measuring the Accuracy and Effectiveness of PII Removal Services, Proceedings on Privacy Enhancing Technologies 2025(4).

Incogni pricing questions

How much does Incogni cost per year?

Incogni costs $95.88 a year (Standard) to $179.88 (Unlimited) for one person billed annually, as shown on its pricing page on October 23, 2026. Taxes and renewal terms are shown at checkout.

How much does Incogni cost per month?

Incogni also sells month-to-month: $15.98/mo (Standard). On annual billing the individual plan works out to $7.99 a month.

Does Incogni have a family plan?

Yes. Family (annual): $191.88 per year for up to 5 people; Family (month-to-month): $31.98 per month for up to 5 people; Family Unlimited (annual only): $275.88 per year for up to 5 people.

Are there Incogni deals or discounts?

Household plans lower the per-person price. Its pricing page shows a struck-through "list" price beside the amount billed; the billed amount is the real price. Check whether any coupon applies only to the first term before buying.

Has Incogni changed its price?

Incogni has excluded its website from the Internet Archive, so its past prices cannot be independently checked.

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