DeleteMe vs Incogni (2026)
Both are managed data-removal subscriptions that build an identity profile and send opt-out requests on your behalf. This page compares them using each provider's own current help-center and pricing pages — not third-party review sites — and does not declare a universal winner.
Quick Answer
DeleteMe and Incogni are both managed subscriptions, but their own documentation differs on price, coverage claims, monitoring cadence, and what a "removed" status actually proves. DeleteMe's Standard individual plan is $129/year for 1 person (checked October 23, 2026); Incogni's Standard plan is $95.88/year, with an Unlimited tier at $179.88/year. Neither provider's coverage or status figures are independently verified removal outcomes — read the comparison below and the current source pages before choosing.
Side-by-side comparison
Every cell below is drawn from a specific DeleteMe or Incogni help-center or pricing page (full source list at the bottom). Provider terms can change; treat this as a source-linked snapshot, not a live quote.
Who sends requests
DeleteMe says its “experts will begin sending opt-out requests on your behalf”; some brokers require the member to complete a final confirmation.
Incogni’s authorization form permits it to contact brokers on the user’s behalf, framed around the user not making requests personally.
Current individual pricing
$129/year (Standard, 1 person; checked October 23, 2026). The plan page says it auto-renews; verify the current amount and cadence.
Standard: $15.98/mo or $7.99/mo billed annually ($95.88/yr). Unlimited: ~$14.99/mo billed annually ($179.88/yr). Tax may apply.
Monitoring / rescans
Cadence wording is inconsistent across DeleteMe’s own help pages: one says four Privacy Reports a year (“every three months”), another says monitoring updates “every other month.”
Current pages describe continuous monitoring and recurring requests; a July 2025 assurance article cited intervals no longer than 60 days (public brokers) or 90 days (private brokers).
Evidence / reporting
First Privacy Report arrives within about 7 days and lists exposures found/removed and site-by-site status. DeleteMe explicitly warns a report “is not an indication that we’ve removed your information.”
Dashboard shows per-broker status (Completed, In progress, Scheduled, Suppressed…), compliance/severity scores, and request history with IDs. “Completed” includes a broker confirming it had no data, not only a confirmed removal; Incogni states it doesn’t know exactly what was removed.
Coverage claims
969 data brokers on the current coverage list; an older general help page says 850+, while the separate Standard-US plan page lists 50+ named data-broker and people-search sites. These are different, non-additive figures.
420+ data-broker sites covered through automated removal (Standard); +3,000 additional sites and unlimited custom requests (Unlimited). A separate page cites ~100 people-search sites specifically, primarily US-focused.
Personal-data handling
Sign-up requires full legal name, date of birth, current/previous addresses, phone, and email to build a “datasheet.” DeleteMe says inactive-user data is deleted after 6 months; no exact active-subscriber retention period was found.
Requires name, date of birth, address, and (US) phone number, plus a signed authorization. Its privacy policy states service data (authorization, broker names, request IDs) is retained no longer than 24 months post-termination.
Countries / regions
Conflicting: the current plans page says “U.S. residents only,” while a separate help article lists 11 countries (Australia, Belgium, Brazil, Canada, France, Germany, Ireland, Italy, Netherlands, Singapore, UK). Unresolved as of this page’s last check.
US and territories, Canada, UK, Switzerland, Norway, Iceland, Liechtenstein, and 27 listed EU countries. Scope differs by location.
What a "completed" or "removed" status does not prove
- DeleteMe's own help center states its Privacy Report "is not an indication that we've removed your information" from the listed sites.
- Incogni's own help center defines "Completed" to include a broker confirming it had no matching data on file — not only a confirmed deletion — and separately states it does not know exactly what personal information a broker removed.
- Neither company's dashboard or report is independent, third-party-verified proof that a specific record disappeared from a specific source.
Where OfflistMe fits
OfflistMe is a different model from both: a one-time payment, browser-local tool that prepares request drafts for 1,034 US/global data brokers within a 1,052-record research catalog, which you review and send yourself instead of authorizing a company to hold your identity profile and act on your behalf. It is not a managed subscription and does not claim the same monitoring cadence as either service above. If you want the full detail on how OfflistMe compares to each individually, see OfflistMe vs DeleteMe and OfflistMe vs Incogni, or the full comparison hub.
Verified data: DeleteMe, Incogni prices, coverage, and independent test results
Prices and coverage below were read from each provider's own pages in a real browser and cross-checked against a second source (checkout, a second provider page, or an Internet Archive capture). Removal rates come only from independent tests: Consumer Reports (2024) and a peer-reviewed Proceedings on Privacy Enhancing Technologies study (2025). Provider claims are labelled as claims.
Where OfflistMe is strongest
A privacy-first, user-controlled alternative to managed subscriptions
If your priorities are data minimization, direct control, and no recurring commitment, OfflistMe has a clear workflow advantage. The trade-off is equally clear: you review, send, verify, and follow up yourself.
You keep the sending decision
Review the route and request draft, then send from your own inbox or use the provider route yourself.
Draft details stay local
The information used to prepare an opt-out draft stays in your browser instead of becoming an OfflistMe opt-out profile.
No automatic renewal
Paid access is a one-time purchase. You decide if and when another pass is useful instead of being renewed by default.
1,034 cataloged data brokers
The public US/global catalog records routes across data brokers; eligibility and outcomes still vary by provider and law.
These are workflow and data-boundary differences, not a claim that any service guarantees acceptance, timing, or permanent removal.
DeleteMe vs Incogni: verified plan facts
Checked October 23, 2026 on each provider's own pages in a real browser, with a second source for every price. Provider statements are not measured results.
| Fact | DeleteMe | Incogni |
|---|---|---|
| Cheapest paid plan (1 person, per year) | $129 (Standard, 1 person) | $95.88 (Standard) |
| Most complete plan (1 person, per year) | Single plan | $179.88 (Unlimited) |
| Month-to-month option | Not shown | $15.98/mo Standard |
| Provider-stated coverage | 969 data brokers on the published coverage list | 420 data broker sites (Unlimited adds custom requests to 3,000+ more sites) |
| Re-scan / re-request cadence | Every 3 months (quarterly Privacy Reports) | Re-sends requests every 60 days (public databases) and 90 days (private) |
| Free option | Free scan; removal requires a paid plan | Free exposure scan, no account needed |
| Custom removal requests | Yes (between quarterly reports) | Unlimited and higher plans only |
| Where it is offered | Plans page: U.S. residents only (a help article lists other countries) | U.S., Canada, UK, EU/EEA countries and Switzerland |
| Trustpilot | 3.6 from 263 reviews | 4.3 from 3,063 reviews (company pays for a Trustpilot subscription) |
- DeleteMe: 2 people $229/yr, family of 4 $329/yr; 2-year terms $209 (1 person). No month-to-month plan is shown.
- Incogni: The pricing page shows a struck-through "$191.76" beside the $95.88 annual charge; the chart uses the amount billed. Family $191.88/yr, Family Unlimited $275.88/yr. The page code names live pricing experiments, so displayed prices can vary by visitor.
Annual price vs OfflistMe's one-time access
Each competitor line runs from its cheapest paid individual tier to its most expensive. OfflistMe is shown as one-time 24-hour, 3-month, and 1-year access; competitor prices are amounts billed for a year.
- Services compared on this page
- OfflistMe (one-time, self-serve)
- Other services
$9 24-hour access
$36 3-month access
$60 1-year access
$19.99 Personal Plan
$39 Core
$149 Extended
$249 Ultimate
$49.99 Core
$179.99 Premium
$299.99 Ultimate
$95.88 Standard
$179.88 Unlimited
$96 Essentials
$197 Pro
$799 Signature
$99.96 Individual
$191.40 Individual Pro
$119.88 Pro
$129 Standard, 1 person
$144 Individual
$250 Core
$500 Advanced
Show the data as a table
| Service | Tier | Billed per year | Month-to-month |
|---|---|---|---|
| DeleteMe | Standard, 1 person | $129 | Not offered |
| Incogni | Standard | $95.88 | $15.98/mo |
| Incogni | Unlimited | $179.88 | Not offered |
| OneRep | Individual | $99.96 | $14.95/mo |
| OneRep | Individual Pro | $191.40 | $29.95/mo |
| Optery | Core | $39 | $3.99/mo |
| Optery | Extended | $149 | $14.99/mo |
| Optery | Ultimate | $249 | $24.99/mo |
| Aura | Individual | $144 | $15/mo |
| Kanary | Core | $250 | $25/mo |
| Kanary | Advanced | $500 | $50/mo |
| EasyOptOuts | Personal Plan | $19.99 | Not offered |
| Privacy Bee | Essentials | $96 | Not offered |
| Privacy Bee | Pro | $197 | Not offered |
| Privacy Bee | Signature | $799 | Not offered |
| mePrism | Core | $49.99 | Not offered |
| mePrism | Premium | $179.99 | Not offered |
| mePrism | Ultimate | $299.99 | Not offered |
| GhostMyData | Pro | $119.88 | $11.99/mo |
| OfflistMe | 24-hour access | $9 one-time | Not a subscription |
| OfflistMe | 3-month access | $36 one-time | Not a subscription |
| OfflistMe | 1-year access | $60 one-time | Not a subscription |
Sources (10)
DeleteMe · Incogni · OneRep · Optery · Aura · Kanary · EasyOptOuts · Privacy Bee · mePrism · GhostMyData
Checked October 23, 2026
What a household pays per person per year
The right dot is the individual annual price; the left dot is the lowest verified household price per person per year.
- Services compared on this page
- OfflistMe
- Other services
Show the data as a table
| Service | Individual annual price | Household plan | Household per person per year |
|---|---|---|---|
| DeleteMe | $129 | Family, 2 years (4 people) | $62.38 |
| Incogni | $95.88 | Family (annual) (5 people) | $38.38 |
| OneRep | $99.96 | Family (annual) (6 people) | $30 |
| OfflistMe | $60 | 1-year pass | family & friends included |
Sources: DeleteMe · Incogni · OneRep · Checked October 23, 2026
Five-year cost if today's prices hold: renewal versus a one-time pass
Cumulative totals use each service's cheapest verified individual annual tier. OfflistMe shows both a single pass and buying one 1-year pass each year.
- Focused services
- Aura
- OfflistMe
Show the data as a table
| Service | Year 0 | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 |
|---|---|---|---|---|---|---|
| DeleteMe | $0 | $129 | $258 | $387 | $516 | $645 |
| Incogni | $0 | $95.88 | $191.76 | $287.64 | $383.52 | $479.40 |
| Aura | $0 | $144 | $288 | $432 | $576 | $720 |
| OfflistMe: pass every year | $0 | $60 | $120 | $180 | $240 | $300 |
| OfflistMe: single pass | $0 | $60 | $60 | $60 | $60 | $60 |
Sources: DeleteMe · Incogni · Aura · Checked October 23, 2026
Independent test: share of people-search profiles removed after four months
Consumer Reports signed 32 volunteers up for seven paid services or manual opt-outs and re-checked 13 people-search sites (May–September 2023). Bars show the four-month result; the tick marks the one-week result.
- Manual opt-outs (study control)
- DeleteMe
- Other paid services
70% after 1 week · 70% after 1 month · 70% after 4 months
Researchers used each site's own opt-out process.
52% after 1 week · 58% after 1 month · 68% after 4 months
Annual cost in July 2024: $249
59% after 1 week · 61% after 1 month · 65% after 4 months
Annual cost in July 2024: $19.99
38% after 1 week · 38% after 1 month · 40% after 4 months
Annual cost in July 2024: $139.92
16% after 1 week · 26% after 1 month · 34% after 4 months
Annual cost in July 2024: $179.88
13% after 1 week · 20% after 1 month · 27% after 4 months
Annual cost in July 2024: $129
2% after 1 week · 4% after 1 month · 6% after 4 months
Annual cost in July 2024: $99
0% after 1 week · 2% after 1 month · 4% after 4 months
Annual cost in July 2024: $120
- Small, non-random sample: four participants per service; the authors do not consider the results statistically significant.
- Services received only name, current address, and date of birth, and participants did not answer follow-up prompts or upload IDs.
- Profiles were checked on the page where they were first found; reappearance was not tested.
- Prices and products have changed since 2023-24; Incogni and OneRep were not tested.
OfflistMe was not tested either. It helps you send the same kind of direct requests the manual group sent, but this study does not measure OfflistMe.
Show the data as a table
| Service | Annual cost (July 2024) | Removed in 1 week | In 1 month | In 4 months |
|---|---|---|---|---|
| Manual opt-outs (control) | $0 | 70% | 70% | 70% |
| Optery (Ultimate) | $249 | 52% | 58% | 68% |
| EasyOptOuts | $19.99 | 59% | 61% | 65% |
| IDX (Privacy tier) | $139.92 | 38% | 38% | 40% |
| Kanary | $179.88 | 16% | 26% | 34% |
| DeleteMe | $129 | 13% | 20% | 27% |
| ReputationDefender (Privacy Pro) | $99 | 2% | 4% | 6% |
| Confidently | $120 | 0% | 2% | 4% |
Sources: Consumer Reports report (PDF, Table 2) · Consumer Reports article · Checked October 23, 2026 against the published PDF
Peer-reviewed test of four removal services (2025)
71 participants subscribed to Optery, Kanary, Mozilla Monitor, or Incogni for one month and shared their dashboards with researchers.
- of found records removed on average after a one-month subscription (Optery, Kanary, Mozilla Monitor, Incogni)
- 48.2%
- highest (Incogni) and lowest (Kanary) average removal rate among the four
- 76.6% / 23.4%
- of the records the services retrieved were confirmed by participants as theirs
- 41.1%
- average overlap between 10 services' broker lists (Jaccard; 1 = identical); only 10 brokers appear on every list
- 0.21
"Removed" counts records the service marked removed or not found; it is not independently verified deletion. Only 41.1% of records the services retrieved were confirmed by participants as theirs. Source: Measuring the Accuracy and Effectiveness of PII Removal Services, Proceedings on Privacy Enhancing Technologies 2025(4).
How often each service re-scans (provider-stated)
- Services compared on this page
- Other services
Show the data as a table
| Service | Minimum days | Maximum days | Provider wording |
|---|---|---|---|
| Aura | 1 | 1 | daily scans |
| Kanary | 1 | 30 | Core monthly; Advanced daily |
| Privacy Bee | 7 | 30 | every 30 days; Signature every 7 days |
| GhostMyData | 15 | 15 | every 15 days (Pro) |
| OneRep | 30 | 30 | monthly |
| Optery | 30 | 30 | monthly on paid plans |
| mePrism | 30 | 30 | every 30 days |
| Incogni | 60 | 90 | 60 days public / 90 days private databases |
| DeleteMe | 90 | 90 | every 3 months |
| EasyOptOuts | 120 | 120 | every 4 months |
Sources (10)
Aura · Kanary · Privacy Bee · GhostMyData · OneRep · Optery · mePrism · Incogni · DeleteMe · EasyOptOuts
Checked October 23, 2026
Trustpilot ratings among services with at least 50 reviews
- Services compared on this page
- Other services
Show the data as a table
| Service | Rating | Reviews | Trustpilot subscription |
|---|---|---|---|
| OneRep | 4.7 | 565 | Paid |
| EasyOptOuts | 4.6 | 94 | Not shown |
| Incogni | 4.3 | 3,063 | Paid |
| Aura | 4.3 | 1,342 | Paid |
| Optery | 4.0 | 234 | Paid |
| DeleteMe | 3.6 | 263 | Not shown |
Sources: OneRep Trustpilot profile · EasyOptOuts Trustpilot profile · Incogni Trustpilot profile · Aura Trustpilot profile · Optery Trustpilot profile · DeleteMe Trustpilot profile · Checked October 23, 2026
How many sites each service says it covers
Provider-stated counts: the solid bar is the cheapest individual tier, the lighter extension the most complete tier. Each provider defines 'site' or 'data broker' differently, so treat this as scope, not results.
- Compared on this page
- Other services
1,500 all plans
Counts data broker sites (provider-stated scan scope).
608 Essentials
1,438 Pro and Signature
Counts sites (Essentials covers people-search sites only).
969 all plans
Counts data brokers on the published coverage list.
317 Individual
876 Individual Pro
Counts sites (Pro adds 559 non-public data brokers).
380 Core
625 Ultimate
Counts sites with Expanded Reach enabled (Ultimate custom requests reach 940+).
100 Core
600 Ultimate
Counts data brokers.
425 all plans
Counts data broker and people-search sites.
420 All plans (automated)
Counts data broker sites (Unlimited adds custom requests to 3,000+ more sites).
200 all plans
Counts data brokers and people-search sites.
Show the data as a table
| Service | Cheapest tier | Most complete tier | What is counted |
|---|---|---|---|
| GhostMyData | 1,500 | 1,500 | data broker sites (provider-stated scan scope) |
| Privacy Bee | 608 (Essentials) | 1,438 (Pro and Signature) | sites (Essentials covers people-search sites only) |
| DeleteMe | 969 | 969 | data brokers on the published coverage list |
| OneRep | 317 (Individual) | 876 (Individual Pro) | sites (Pro adds 559 non-public data brokers) |
| Optery | 380 (Core) | 625 (Ultimate) | sites with Expanded Reach enabled (Ultimate custom requests reach 940+) |
| mePrism | 100 (Core) | 600 (Ultimate) | data brokers |
| Aura | 425 | 425 | data broker and people-search sites |
| Incogni | 420 (All plans (automated)) | 420 (All plans (automated)) | data broker sites (Unlimited adds custom requests to 3,000+ more sites) |
| EasyOptOuts | 200 | 200 | data brokers and people-search sites |
Sources (10)
GhostMyData · Privacy Bee · DeleteMe · OneRep · Optery · mePrism · Aura · Incogni · EasyOptOuts · PoPETs 2025 study
Checked October 23, 2026
FAQ
Is DeleteMe or Incogni better?
Neither is universally better; they document different operating models. DeleteMe's current help pages describe a managed profile-and-request workflow with a first Privacy Report; Incogni's current pages describe a dashboard with per-broker status fields, request history, and recurring monitoring. Compare the current pricing, coverage claims, data retention, and country availability against your own priorities before choosing.
Which is cheaper, DeleteMe or Incogni?
DeleteMe's Standard individual plan is $129/year for 1 person (checked October 23, 2026); verify its checkout and renewal terms directly. Incogni's Standard plan is $15.98/month or $7.99/month billed annually at $95.88/year; its Unlimited plan is about $14.99/month billed annually at $179.88/year. Check each provider's current pricing page directly, since plan terms and taxes can change.
Does a DeleteMe Privacy Report or Incogni 'Completed' status prove my data was deleted?
No. DeleteMe's own help center states a Privacy Report is not an indication that information was removed from the listed sites. Incogni's own help center defines 'Completed' to include cases where a broker confirmed it had no matching data, not only confirmed removals, and separately states it does not know exactly what personal information a broker removed. Treat either as workflow-status evidence, not independent proof of deletion.
Is DeleteMe available outside the United States?
DeleteMe's own pages currently conflict on this. Its plans page labels consumer plans “U.S. residents only,” while a separate help article says service is available in Australia, Belgium, Brazil, Canada, France, Germany, Ireland, Italy, the Netherlands, Singapore, and the UK. This is an unresolved discrepancy between DeleteMe's own pages, not a confirmed international rollout — check both pages directly before assuming eligibility.
Do DeleteMe and Incogni store my personal information?
Yes, both require an identity profile to operate. DeleteMe's sign-up requires full name, date of birth, current and previous addresses, phone, and email to build what it calls a datasheet, and says inactive-user data is deleted after six months. Incogni requires name, date of birth, address, and (for US addresses) phone number, plus a signed authorization, and its privacy policy states service data is retained no longer than 24 months after termination. Review each provider's current privacy notice before signing up.
How many data brokers do DeleteMe and Incogni cover?
The published figures use different, non-additive categories. DeleteMe's current coverage list states 969 data brokers; an older general help article says 850+, while the separate Standard-US plan page lists 50+ named data-broker and people-search sites. Incogni's Standard plan lists 420+ data-broker sites covered through automated removal, with its Unlimited plan adding 3,000+ additional sites plus unlimited custom requests; a separate Incogni page cites about 100 people-search sites specifically. Do not add these figures together — check the current page for the plan and category you care about.
Related reading
Sources
DeleteMe: site count, pricing, plans, Privacy Report, sign-up data, international plans.
Incogni: pricing, dashboard statuses, removal knowledge limits, sign-up data, privacy policy, country availability. Source links reviewed for the October 23, 2026 snapshot.
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