DeleteMe vs Aura: Price, Coverage, and Independent Test Data
Both are managed data-removal subscriptions. This page compares what each charges, how its price has changed, what it says it covers, and what independent tests measured, using only figures we could verify on October 23, 2026.
Disclosure: OfflistMe, which publishes this page, sells a one-time self-serve alternative to both services. Neither provider is ranked; every figure links to its source.
Quick answer
DeleteMe costs $129 a year (Standard, 1 person) and Aura costs $144 a year (Individual), for one person billed annually (checked October 23, 2026). DeleteMe's entry plan is $15 a year cheaper. Aura sells data removal inside an identity-theft-protection bundle. DeleteMe says it covers 969 data brokers on the published coverage list; Aura says it covers 425 data broker and people-search sites. Each counts different things, so the numbers are not like-for-like. In Consumer Reports' 2023 test (published 2024), DeleteMe removed 27% of found people-search profiles after four months, against 70% for manual opt-outs. Aura was not part of either independent test (Consumer Reports 2024, PoPETs 2025).
DeleteMe vs Aura: the verified numbers
Prices and coverage below were read from each provider's own pages in a real browser and cross-checked against a second source (checkout, a second provider page, or an Internet Archive capture). Removal rates come only from independent tests: Consumer Reports (2024) and a peer-reviewed Proceedings on Privacy Enhancing Technologies study (2025). Provider claims are labelled as claims.
Where OfflistMe is strongest
A privacy-first, user-controlled alternative to managed subscriptions
If your priorities are data minimization, direct control, and no recurring commitment, OfflistMe has a clear workflow advantage. The trade-off is equally clear: you review, send, verify, and follow up yourself.
You keep the sending decision
Review the route and request draft, then send from your own inbox or use the provider route yourself.
Draft details stay local
The information used to prepare an opt-out draft stays in your browser instead of becoming an OfflistMe opt-out profile.
No automatic renewal
Paid access is a one-time purchase. You decide if and when another pass is useful instead of being renewed by default.
1,034 cataloged data brokers
The public US/global catalog records routes across data brokers; eligibility and outcomes still vary by provider and law.
These are workflow and data-boundary differences, not a claim that any service guarantees acceptance, timing, or permanent removal.
DeleteMe vs Aura: verified plan facts
Checked October 23, 2026 on each provider's own pages in a real browser, with a second source for every price. Provider statements are not measured results.
| Fact | DeleteMe | Aura |
|---|---|---|
| Cheapest paid plan (1 person, per year) | $129 (Standard, 1 person) | $144 (Individual) |
| Most complete plan (1 person, per year) | Single plan | Single plan |
| Month-to-month option | Not shown | $15/mo Individual |
| Provider-stated coverage | 969 data brokers on the published coverage list | 425 data broker and people-search sites |
| Re-scan / re-request cadence | Every 3 months (quarterly Privacy Reports) | Checks for reappearance and re-submits; monthly updates |
| Free option | Free scan; removal requires a paid plan | 14-day free trial |
| Custom removal requests | Yes (between quarterly reports) | Not confirmed |
| Where it is offered | Plans page: U.S. residents only (a help article lists other countries) | Not confirmed |
| Trustpilot | 3.6 from 263 reviews | 4.3 from 1,342 reviews (company pays for a Trustpilot subscription) |
- DeleteMe: 2 people $229/yr, family of 4 $329/yr; 2-year terms $209 (1 person). No month-to-month plan is shown.
- Aura: Sold as an identity-theft-protection bundle, not data removal alone. Archive captures from July 2025 and January 2026 state the Individual annual plan "renews at $215.78/year" (monthly renews at $24); the current page states no renewal amount and Aura's service terms say the renewal price is shown in the account dashboard.
Annual price vs OfflistMe's one-time access
Each competitor line runs from its cheapest paid individual tier to its most expensive. OfflistMe is shown as one-time 24-hour, 3-month, and 1-year access; competitor prices are amounts billed for a year.
- Services compared on this page
- OfflistMe (one-time, self-serve)
- Other services
$9 24-hour access
$36 3-month access
$60 1-year access
$19.99 Personal Plan
$39 Core
$149 Extended
$249 Ultimate
$49.99 Core
$179.99 Premium
$299.99 Ultimate
$95.88 Standard
$179.88 Unlimited
$96 Essentials
$197 Pro
$799 Signature
$99.96 Individual
$191.40 Individual Pro
$119.88 Pro
$129 Standard, 1 person
$144 Individual
$250 Core
$500 Advanced
Show the data as a table
| Service | Tier | Billed per year | Month-to-month |
|---|---|---|---|
| DeleteMe | Standard, 1 person | $129 | Not offered |
| Incogni | Standard | $95.88 | $15.98/mo |
| Incogni | Unlimited | $179.88 | Not offered |
| OneRep | Individual | $99.96 | $14.95/mo |
| OneRep | Individual Pro | $191.40 | $29.95/mo |
| Optery | Core | $39 | $3.99/mo |
| Optery | Extended | $149 | $14.99/mo |
| Optery | Ultimate | $249 | $24.99/mo |
| Aura | Individual | $144 | $15/mo |
| Kanary | Core | $250 | $25/mo |
| Kanary | Advanced | $500 | $50/mo |
| EasyOptOuts | Personal Plan | $19.99 | Not offered |
| Privacy Bee | Essentials | $96 | Not offered |
| Privacy Bee | Pro | $197 | Not offered |
| Privacy Bee | Signature | $799 | Not offered |
| mePrism | Core | $49.99 | Not offered |
| mePrism | Premium | $179.99 | Not offered |
| mePrism | Ultimate | $299.99 | Not offered |
| GhostMyData | Pro | $119.88 | $11.99/mo |
| OfflistMe | 24-hour access | $9 one-time | Not a subscription |
| OfflistMe | 3-month access | $36 one-time | Not a subscription |
| OfflistMe | 1-year access | $60 one-time | Not a subscription |
Sources: DeleteMe · Incogni · OneRep · Optery · Aura · Kanary · EasyOptOuts · Privacy Bee · mePrism · GhostMyData · Checked October 23, 2026
What a household pays per person per year
The right dot is the individual annual price; the left dot is the lowest verified household price per person per year.
- Services compared on this page
- OfflistMe
- Other services
Show the data as a table
| Service | Individual annual price | Household plan | Household per person per year |
|---|---|---|---|
| DeleteMe | $129 | Family, 2 years (4 people) | $62.38 |
| Incogni | $95.88 | Family (annual) (5 people) | $38.38 |
| OneRep | $99.96 | Family (annual) (6 people) | $30 |
| OfflistMe | $60 | 1-year pass | family & friends included |
Sources: DeleteMe · Incogni · OneRep · Checked October 23, 2026
Five-year cost if today's prices hold: renewal versus a one-time pass
Cumulative totals use each service's cheapest verified individual annual tier. OfflistMe shows both a single pass and buying one 1-year pass each year.
- Focused services
- Incogni
- OfflistMe
Show the data as a table
| Service | Year 0 | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 |
|---|---|---|---|---|---|---|
| DeleteMe | $0 | $129 | $258 | $387 | $516 | $645 |
| Aura | $0 | $144 | $288 | $432 | $576 | $720 |
| Incogni | $0 | $95.88 | $191.76 | $287.64 | $383.52 | $479.40 |
| OfflistMe: pass every year | $0 | $60 | $120 | $180 | $240 | $300 |
| OfflistMe: single pass | $0 | $60 | $60 | $60 | $60 | $60 |
Sources: DeleteMe · Aura · Incogni · Checked October 23, 2026
Independent test: share of people-search profiles removed after four months
Consumer Reports signed 32 volunteers up for seven paid services or manual opt-outs and re-checked 13 people-search sites (May–September 2023). Bars show the four-month result; the tick marks the one-week result.
- Manual opt-outs (study control)
- DeleteMe
- Other paid services
70% after 1 week · 70% after 1 month · 70% after 4 months
Researchers used each site's own opt-out process.
52% after 1 week · 58% after 1 month · 68% after 4 months
Annual cost in July 2024: $249
59% after 1 week · 61% after 1 month · 65% after 4 months
Annual cost in July 2024: $19.99
38% after 1 week · 38% after 1 month · 40% after 4 months
Annual cost in July 2024: $139.92
16% after 1 week · 26% after 1 month · 34% after 4 months
Annual cost in July 2024: $179.88
13% after 1 week · 20% after 1 month · 27% after 4 months
Annual cost in July 2024: $129
2% after 1 week · 4% after 1 month · 6% after 4 months
Annual cost in July 2024: $99
0% after 1 week · 2% after 1 month · 4% after 4 months
Annual cost in July 2024: $120
- Small, non-random sample: four participants per service; the authors do not consider the results statistically significant.
- Services received only name, current address, and date of birth, and participants did not answer follow-up prompts or upload IDs.
- Profiles were checked on the page where they were first found; reappearance was not tested.
- Prices and products have changed since 2023-24; Incogni and OneRep were not tested.
OfflistMe was not tested either. It helps you send the same kind of direct requests the manual group sent, but this study does not measure OfflistMe.
Show the data as a table
| Service | Annual cost (July 2024) | Removed in 1 week | In 1 month | In 4 months |
|---|---|---|---|---|
| Manual opt-outs (control) | $0 | 70% | 70% | 70% |
| Optery (Ultimate) | $249 | 52% | 58% | 68% |
| EasyOptOuts | $19.99 | 59% | 61% | 65% |
| IDX (Privacy tier) | $139.92 | 38% | 38% | 40% |
| Kanary | $179.88 | 16% | 26% | 34% |
| DeleteMe | $129 | 13% | 20% | 27% |
| ReputationDefender (Privacy Pro) | $99 | 2% | 4% | 6% |
| Confidently | $120 | 0% | 2% | 4% |
Sources: Consumer Reports report (PDF, Table 2) · Consumer Reports article · Checked October 23, 2026 against the published PDF
How often each service re-scans (provider-stated)
- Services compared on this page
- Other services
Show the data as a table
| Service | Minimum days | Maximum days | Provider wording |
|---|---|---|---|
| Aura | 1 | 1 | daily scans |
| Kanary | 1 | 30 | Core monthly; Advanced daily |
| Privacy Bee | 7 | 30 | every 30 days; Signature every 7 days |
| GhostMyData | 15 | 15 | every 15 days (Pro) |
| OneRep | 30 | 30 | monthly |
| Optery | 30 | 30 | monthly on paid plans |
| mePrism | 30 | 30 | every 30 days |
| Incogni | 60 | 90 | 60 days public / 90 days private databases |
| DeleteMe | 90 | 90 | every 3 months |
| EasyOptOuts | 120 | 120 | every 4 months |
Sources: Aura · Kanary · Privacy Bee · GhostMyData · OneRep · Optery · mePrism · Incogni · DeleteMe · EasyOptOuts · Checked October 23, 2026
Trustpilot ratings among services with at least 50 reviews
- Services compared on this page
- Other services
Show the data as a table
| Service | Rating | Reviews | Trustpilot subscription |
|---|---|---|---|
| OneRep | 4.7 | 565 | Paid |
| EasyOptOuts | 4.6 | 94 | Not shown |
| Incogni | 4.3 | 3,063 | Paid |
| Aura | 4.3 | 1,342 | Paid |
| Optery | 4.0 | 234 | Paid |
| DeleteMe | 3.6 | 263 | Not shown |
Sources: OneRep Trustpilot profile · EasyOptOuts Trustpilot profile · Incogni Trustpilot profile · Aura Trustpilot profile · Optery Trustpilot profile · DeleteMe Trustpilot profile · Checked October 23, 2026
How many sites each service says it covers
Provider-stated counts: the solid bar is the cheapest individual tier, the lighter extension the most complete tier. Each provider defines 'site' or 'data broker' differently, so treat this as scope, not results.
- Compared on this page
- Other services
1,500 all plans
Counts data broker sites (provider-stated scan scope).
608 Essentials
1,438 Pro and Signature
Counts sites (Essentials covers people-search sites only).
969 all plans
Counts data brokers on the published coverage list.
317 Individual
876 Individual Pro
Counts sites (Pro adds 559 non-public data brokers).
380 Core
625 Ultimate
Counts sites with Expanded Reach enabled (Ultimate custom requests reach 940+).
100 Core
600 Ultimate
Counts data brokers.
425 all plans
Counts data broker and people-search sites.
420 All plans (automated)
Counts data broker sites (Unlimited adds custom requests to 3,000+ more sites).
200 all plans
Counts data brokers and people-search sites.
Show the data as a table
| Service | Cheapest tier | Most complete tier | What is counted |
|---|---|---|---|
| GhostMyData | 1,500 | 1,500 | data broker sites (provider-stated scan scope) |
| Privacy Bee | 608 (Essentials) | 1,438 (Pro and Signature) | sites (Essentials covers people-search sites only) |
| DeleteMe | 969 | 969 | data brokers on the published coverage list |
| OneRep | 317 (Individual) | 876 (Individual Pro) | sites (Pro adds 559 non-public data brokers) |
| Optery | 380 (Core) | 625 (Ultimate) | sites with Expanded Reach enabled (Ultimate custom requests reach 940+) |
| mePrism | 100 (Core) | 600 (Ultimate) | data brokers |
| Aura | 425 | 425 | data broker and people-search sites |
| Incogni | 420 (All plans (automated)) | 420 (All plans (automated)) | data broker sites (Unlimited adds custom requests to 3,000+ more sites) |
| EasyOptOuts | 200 | 200 | data brokers and people-search sites |
Sources: GhostMyData · Privacy Bee · DeleteMe · OneRep · Optery · mePrism · Aura · Incogni · EasyOptOuts · PoPETs 2025 study · Checked October 23, 2026
DeleteMe vs Aura: frequently asked questions
Is DeleteMe or Aura cheaper?
DeleteMe is cheaper to start: DeleteMe costs $129 a year (Standard, 1 person) and Aura costs $144 a year (Individual) for one person on annual billing. DeleteMe does not show a month-to-month option for one person. Aura also sells month-to-month: $15/mo (Individual). Prices were read from each provider's own pricing page on October 23, 2026; check renewal and tax at checkout.
Which covers more sites, DeleteMe or Aura?
DeleteMe says it covers 969 data brokers on the published coverage list; Aura says it covers 425 data broker and people-search sites. Each counts different things, so the numbers are not like-for-like. These are the providers' own counts and definitions, not measured results: a 2025 peer-reviewed study found that services' broker lists overlap by only 0.21 on average (Jaccard), so a bigger number does not mean the same sites plus more.
Have DeleteMe and Aura been tested independently?
In Consumer Reports' 2023 test (published 2024), DeleteMe removed 27% of found people-search profiles after four months, against 70% for manual opt-outs. Aura was not part of either independent test (Consumer Reports 2024, PoPETs 2025). Both studies had small samples and test conditions that differ from a real account, so treat them as dated evidence, not a guarantee.
Do DeleteMe and Aura offer a free option?
DeleteMe: free scan; removal requires a paid plan. Aura: 14-day free trial.
Is there an alternative to DeleteMe and Aura without a subscription?
Yes, if you are willing to send the requests yourself. OfflistMe sells one-time access that drafts opt-out requests for you to review and send from your own email; it does not send requests on your behalf or monitor for reappearance the way DeleteMe and Aura describe. In Consumer Reports' test, manual opt-outs removed 70% of found profiles within a week, but that study did not test OfflistMe.