Valassis Direct Mail, Inc
This captured Vermont registry record for Valassis Direct Mail, Inc is marked EXPIRED. It aggregates recorded filing fields, including opt-out disclosures, prior-year breach reporting, minors-data disclosures, and contact information; it does not independently verify current provider practices or request outcomes.
Legal context: 9 V.S.A. § 2446 sets the annual registration and disclosure framework. Vermont's 2026 Act 138 was signed on June 16, 2026; its substantive sections take effect January 1, 2027. Verify the live registry and provider route before relying on this snapshot.
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Step-by-step process, what documents they ask for, and what to do if they stall.
Registry contact
- Website
- https://www.valassis.com
- Privacy contact
- datalicensing@valassis.com
- Address
- 235 Great Pond Drive, Windsor, VT, 06095, USA
- Vermont Registration ID
- 353982
What Valassis Direct Mail, Inc's Vermont filing tells you
Valassis Direct Mail, Inc's captured Vermont registry entry shows a status of expired. Treat that status as a filing record, not proof that the company currently operates, has stopped operating, or deleted data. The entry may describe an earlier filing, so verify the live Secretary of State record and the provider's current request route before relying on it. Act 138 (2026) amended the framework; its substantive sections take effect on January 1, 2027.
Valassis Direct Mail, Inc disclosed that it does permit consumers to opt out. The stated scope: Enhanced Data – Addresses containing a DND flag will be removed from the lists in mail ready format as described above. This will also discontinue mailings of the RetailMeNot Everyday Direct Mail package to the address. It takes approximately 6 weeks for mailings to stop. The DND is applied for 5 years.Third-Party Data – N/A. It does not accept requests through a third-party agent, so the opt-out has to come directly from you: OfflistMe handles this by pre-filling the email for you to send from your own inbox rather than acting as your agent.
To review a removal request, check Valassis Direct Mail, Inc's current provider route and the captured registry contact at datalicensing@valassis.com. Cite the CCPA § 1798.105 or GDPR Article 17 only if that authority applies to your circumstances. Keep a dated copy for your records. OfflistMe can generate an email draft using the recorded contact: you review it and send it from your own account. The broker may still request matching information or verification.
Credentialing & access controls
List users are required to limit usage which is generally a one-time mailing use for the specific advertisement, merchandise or service permitted under the agreement with the list user.
Valassis Direct Mail, Inc's own registry note
N/A
Recorded from the captured Vermont Act 171 registration filing data.
Opt-out disclosure
Permits opt-out?
Yes
Opt-out method
Enhanced Data (internal data that is enhanced for distribution) – opt out availableUpon request from a consumer to have an address removed from the distribution list of the RetailMeNot Everyday package distributed by Valassis, Valassis will apply a Do Not Deliver (“DND”) flag for that address. The DND is applied for 5 years.Enhanced Data lists that are acquired in mail ready format will not include the DND addresses. Other lists may include the DND addresses but those addresses will includeThird-Party Data – opt out unavailable
Scope
Enhanced Data – Addresses containing a DND flag will be removed from the lists in mail ready format as described above. This will also discontinue mailings of the RetailMeNot Everyday Direct Mail package to the address. It takes approximately 6 weeks for mailings to stop. The DND is applied for 5 years.Third-Party Data – N/A
Third-party authorized agent allowed?
Enhanced Data – It is required that the resident personally submit a request to be removed from the Valassis database, and not a third party on their behalf.List users are generally required to maintain their own Do Not Mail list. Third-Party Data – N/A
Activities not subject to opt-out
Enhanced Data – It is required that the consumer personally submit a request to be removed from distribution, and not a third party on their behalf. DND flags are applied as discussed above.Third-Party Data – It is the responsibility of the advertiser/marketer to maintain a suppression or opt-out list
Risk disclosures
Security breaches (prior year)
0
Collects minors’ data
Yes (per registry disclosure)
N/A
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FAQ
What does Vermont's registry record say about Valassis Direct Mail, Inc?+
The captured Vermont registry entry identifies Valassis Direct Mail, Inc as a data broker record under the annual-registration framework in 9 V.S.A. § 2446. Registration ID: 353982. Status in this record: EXPIRED. Verify the live Secretary of State record before treating the status or contact fields as current.
Does Valassis Direct Mail, Inc allow consumers to opt out?+
Per Valassis Direct Mail, Inc’s Vermont registry disclosure: Yes. Method: Enhanced Data (internal data that is enhanced for distribution) – opt out availableUpon request from a consumer to have an address removed from the distribution list of the RetailMeNot Everyday package distributed by Valassis, Valassis will apply a Do Not Deliver (“DND”) flag for that address. The DND is applied for 5 years.Enhanced Data lists that are acquired in mail ready format will not include the DND addresses. Other lists may include the DND addresses but those addresses will includeThird-Party Data – opt out unavailable. Third-party authorized agent allowed: Enhanced Data – It is required that the resident personally submit a request to be removed from the Valassis database, and not a third party on their behalf.List users are generally required to maintain their own Do Not Mail list. Third-Party Data – N/A.
Has Valassis Direct Mail, Inc experienced security breaches?+
The captured Vermont filing reports zero breaches in its prior-year field. That is not an independent finding about all historical or current incidents.
How do I remove my data from Valassis Direct Mail, Inc?+
Review Valassis Direct Mail, Inc's current provider route and the captured registry contact at datalicensing@valassis.com. Cite CCPA § 1798.105 or GDPR Article 17 only if it applies to your circumstances. You can use OfflistMe to generate a pre-filled request draft for $9, then review and send it yourself.
Other Vermont registered brokers
Entries marked ACTIVE in this captured Vermont dataset. Each is a separate registry entry; status, legal obligations, and current request routes should be checked individually.