Valassis Direct Mail, Inc
Valassis Direct Mail, Inc is a expired data broker registered with the Vermont Secretary of State under Act 171 of 2018. This page aggregates the public registry data, opt-out methods, security breach history, minors-data disclosures, and contact info.
Full opt-out walkthrough
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Step-by-step process, what documents they ask for, and what to do if they stall.
Registry contact
- Website
- https://www.valassis.com
- Privacy contact
- datalicensing@valassis.com
- Address
- 235 Great Pond Drive, Windsor, VT, 06095, USA
- Vermont Registration ID
- 353982
What Valassis Direct Mail, Inc's Vermont filing tells you
Valassis Direct Mail, Inc's Vermont registration currently shows a status of expired. A lapsed or terminated registration does not mean your data has been deleted: records the broker already collected and sold can persist with downstream buyers indefinitely. It does mean the company is no longer filing annual Act 171 disclosures, so the registry data below reflects its last filing rather than a current snapshot. Sending a deletion request remains worthwhile to address data still held or already distributed.
Valassis Direct Mail, Inc disclosed that it does permit consumers to opt out. The stated scope: Enhanced Data – Addresses containing a DND flag will be removed from the lists in mail ready format as described above. This will also discontinue mailings of the RetailMeNot Everyday Direct Mail package to the address. It takes approximately 6 weeks for mailings to stop. The DND is applied for 5 years.Third-Party Data – N/A. It does not accept requests through a third-party agent, so the opt-out has to come directly from you: OfflistMe handles this by pre-filling the email for you to send from your own inbox rather than acting as your agent.
To start removal, send a written deletion request to Valassis Direct Mail, Inc at datalicensing@valassis.com, citing CCPA § 1798.105 and, where relevant, GDPR Article 17. Keep a dated copy so you can prove when the clock started. OfflistMe can generate this email pre-addressed and pre-worded: you review it and send it from your own account, so the request comes directly from you with no ID upload and no account on our end.
Credentialing & access controls
List users are required to limit usage which is generally a one-time mailing use for the specific advertisement, merchandise or service permitted under the agreement with the list user.
Valassis Direct Mail, Inc's own registry note
N/A
Verbatim from Valassis Direct Mail, Inc's Vermont Act 171 registration filing.
Opt-out disclosure
Permits opt-out?
Yes
Opt-out method
Enhanced Data (internal data that is enhanced for distribution) – opt out availableUpon request from a consumer to have an address removed from the distribution list of the RetailMeNot Everyday package distributed by Valassis, Valassis will apply a Do Not Deliver (“DND”) flag for that address. The DND is applied for 5 years.Enhanced Data lists that are acquired in mail ready format will not include the DND addresses. Other lists may include the DND addresses but those addresses will includeThird-Party Data – opt out unavailable
Scope
Enhanced Data – Addresses containing a DND flag will be removed from the lists in mail ready format as described above. This will also discontinue mailings of the RetailMeNot Everyday Direct Mail package to the address. It takes approximately 6 weeks for mailings to stop. The DND is applied for 5 years.Third-Party Data – N/A
Third-party authorized agent allowed?
Enhanced Data – It is required that the resident personally submit a request to be removed from the Valassis database, and not a third party on their behalf.List users are generally required to maintain their own Do Not Mail list. Third-Party Data – N/A
Activities not subject to opt-out
Enhanced Data – It is required that the consumer personally submit a request to be removed from distribution, and not a third party on their behalf. DND flags are applied as discussed above.Third-Party Data – It is the responsibility of the advertiser/marketer to maintain a suppression or opt-out list
Risk disclosures
Security breaches (prior year)
0
Collects minors’ data
Yes (per registry disclosure)
N/A
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Request Removal NowFAQ
Is Valassis Direct Mail, Inc registered in Vermont?+
Yes. Valassis Direct Mail, Inc is registered with the Vermont Secretary of State as a data broker under Vermont Act 171 of 2018 (9 V.S.A. § 2446). Registration ID: 353982. Status as of 2026: EXPIRED.
Does Valassis Direct Mail, Inc allow consumers to opt out?+
Per Valassis Direct Mail, Inc’s Vermont registry disclosure: Yes. Method: Enhanced Data (internal data that is enhanced for distribution) – opt out availableUpon request from a consumer to have an address removed from the distribution list of the RetailMeNot Everyday package distributed by Valassis, Valassis will apply a Do Not Deliver (“DND”) flag for that address. The DND is applied for 5 years.Enhanced Data lists that are acquired in mail ready format will not include the DND addresses. Other lists may include the DND addresses but those addresses will includeThird-Party Data – opt out unavailable. Third-party authorized agent allowed: Enhanced Data – It is required that the resident personally submit a request to be removed from the Valassis database, and not a third party on their behalf.List users are generally required to maintain their own Do Not Mail list. Third-Party Data – N/A.
Has Valassis Direct Mail, Inc experienced security breaches?+
Valassis Direct Mail, Inc reported no security breaches in its most recent Vermont registry filing.
How do I remove my data from Valassis Direct Mail, Inc?+
Contact Valassis Direct Mail, Inc at datalicensing@valassis.com with a formal deletion request citing CCPA § 1798.105 and/or GDPR Article 17. Use OfflistMe to generate a pre-filled request email for $9.
Other Vermont registered brokers
All currently active entries on the Vermont Secretary of State data broker registry. Each is a separate legal entity that must respond to opt-out requests under 9 V.S.A. § 2446.