Zeta Global
Zeta Global appears in the California Privacy Protection Agency registry snapshot used by OfflistMe. Reported categories: Sexual orientation, Gender identity and expression, Precise geolocation.
About Zeta Interactive
Marketing company.
- Founded
- 2008
- Headquarters
- New York City
Entity data from Wikidata (CC0/CC-BY-SA).
Full opt-out walkthrough
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Step-by-step process, what documents they ask for, and what to do if they stall.
Registry contact
- Primary website
- https://www.zetaglobal.com
- Privacy contact
- privacy@zetaglobal.com
- Phone
- 212-967-5055
- CCPA rights portal
- https://www.zetaglobal.com
- Registered address
- 3 PARK AVENUE, 33RD FLOOR, New York, NY, 10016
What the Zeta Global registry record reports, and why review matters
Zeta Global's 2024 registry filing marked precise geolocation, a category California treats as sensitive personal information. Location data can reveal places and movement patterns, but the filing does not establish the granularity, source, current use, or current retention of any individual record. A request to limit the use or disclosure of sensitive personal information under Cal. Civ. Code § 1798.121 may be available when the statutory conditions are met; it is not automatic from the registry field alone.
According to its own 2024 registry filing, Zeta Global reported handling sexual orientation, gender identity and expression, and precise geolocation. 3 of these categories are treated as sensitive personal information under California law. Whether a request to limit use or disclosure is available depends on the provider's purpose, the request, and statutory conditions; the filing alone does not establish that right.
Zeta Global's 2024 registry disclosure reports 137,625 deletion requests. It also reports 27,525 complied in full (20%) and 110,100 denied (80%). The same filing reports a median response time of 62 days; that is higher than the ordinary 45-day response period often used for a covered, verifiable CCPA request, but a historical median is not an individual deadline finding or a current SLA.
The snapshot records Zeta Global's URL as a privacy-request route. Verify that the route is current, accepts the request type you need, and explains its information requirements before submitting. If the form is slow, broken, or asks for more identification than you are comfortable providing, review the provider's current written-request route at privacy@zetaglobal.com and confirm that it fits your request. OfflistMe can prepare a draft for your review; you send it from your own inbox.
Zeta Global's own registry note
Since 2024 we have expanded the request types to include limitation of sensitive data use. We direct people seeking more information to our privacy policy. Also note that during 2024 we received a large number of apparently bogus requests, resulting in a significant proportion of "denied" requests. These were not formally denied, but they were not completed due to email verifications not being completed. We are able to see that a large number of these requests pertained to non-existent email addresses.
From Zeta Global's California Data Broker Registry record; wording may be normalized from the source export.
Sensitive data categories collected
Per Zeta Global's 2024 registry disclosure, the record reports:
- Sexual orientation
- Gender identity and expression
- Precise geolocation
2024 deletion-request statistics
Total delete requests
137,625
Complied in full
27,525
Denied
110,100
Median response (days)
62
Opt-out of sale requests
10,164
Source: California Data Broker Registry snapshot captured 2026-08-11; figures shown here refer to the 2024 reporting year. The CCPA response period is scope- and request-dependent.
How to opt out
- 1
Open Zeta Global’s recorded rights portal, confirm that it accepts the request type you need, and follow the current provider instructions.
- 2
If the CCPA applies and the request fits its scope, review whether Cal. Civ. Code § 1798.105 or § 1798.120 is the appropriate right; do not assume either provision applies to every record or provider.
- 3
Provide only the information the current route reasonably requires for matching or verification. Do not send a government-ID scan unless the provider specifically requires it after you have reviewed the purpose and secure channel.
- 4
If the CCPA applies, a covered, verifiable request generally has a 45-day response period, subject to extensions, exceptions, and the request type. Preserve the notice and the provider response.
- 5
If the provider does not handle a request that appears to fall within the applicable law, preserve the evidence and consider the current California Privacy Protection Agency complaint or enforcement channel.
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FAQ
Is Zeta Global a registered data broker?+
Zeta Global appears in the OfflistMe snapshot of the California Privacy Protection Agency data broker registry captured 2026-08-11. The live registry may change; a filing is evidence of registry context, not a finding that every record, request, or provider practice has the same legal treatment. If the CCPA applies, a covered, verifiable request generally has a 45-day response period, subject to extensions and exceptions.
What data does Zeta Global collect?+
Per Zeta Global’s own 2024 registry disclosure, the record reports: Sexual orientation; Gender identity and expression; Precise geolocation.
How do I remove my data from Zeta Global?+
Open https://www.zetaglobal.com, confirm the current route and request scope, and submit only what the provider requires. Or use OfflistMe to prepare a user-reviewed request draft that you send from your own inbox.
How long does Zeta Global take to respond?+
In its 2024 registry disclosure, Zeta Global reported 137,625 deletion requests with a median response of 62 days. That historical statistic is not a current SLA; the CCPA generally uses a 45-day response period for covered, verifiable requests, subject to extensions and exceptions.
Other California registry snapshot records
Each entry below is a recorded CPPA registry entry. Current registration status, provider routes, legal scope, and request outcomes can change; review each route separately.