xAd, Inc.
Doing business as: GroundTruth
xAd, Inc. is a data broker registered with the California Privacy Protection Agency. Collects: Precise geolocation, Names, birth dates, emails, phone numbers, ad IDs.
Full opt-out walkthrough
Read the detailed xAd, Inc. removal guide
Step-by-step process, what documents they ask for, and what to do if they stall.
Registry contact
- Primary website
- https://www.groundtruth.com
- Privacy contact
- legal@groundtruth.com
- Phone
- 5102957561
- CCPA rights portal
- https://www.groundtruth.com/privacy-policy/
- Registered address
- One World Trade Center 60th Floor, New York, NY, 10007
What xAd, Inc. knows about you, and why removal matters
xAd, Inc. discloses that it handles precise geolocation: the data point California classifies as sensitive personal information. Location trails are among the most revealing categories a broker can hold: a stream of coordinates can expose where you live, where you work, the clinic or place of worship you visit, and the daily pattern of your movements. Because xAd, Inc. listed this category in its California Privacy Protection Agency registration, you can specifically invoke your right to limit the use and disclosure of sensitive personal information under Cal. Civ. Code § 1798.121 in addition to a full deletion request.
According to its own 2024 registry filing, xAd, Inc. collects precise geolocation, and names, birth dates, emails, phone numbers, ad IDs. One of these categories is classed as sensitive personal information under California law, which strengthens your case for both deletion and a limit on further sale or sharing.
xAd, Inc.'s 2024 disclosure reports 9 deletion requests, of which it complied with 9 (100%) in full. Its median response time was a relatively quick 1 day, well inside the 45-day legal deadline.
The fastest route is xAd, Inc.'s dedicated privacy-request portal, where you can submit a deletion request directly. If the form is slow, broken, or asks for more identification than you are comfortable providing, you can fall back to a written request to legal@groundtruth.com citing your CCPA deletion right. OfflistMe can pre-fill that email for you so the legal citation and required details are already in place: you review it and send it from your own inbox.
Sensitive data categories collected
Per xAd, Inc.'s 2024 registry disclosure, they collect:
- Precise geolocation
- Names, birth dates, emails, phone numbers, ad IDs
2024 deletion-request statistics
Total delete requests
9
Complied in full
9
Denied
0
Median response (days)
1
Opt-out of sale requests
29,209
Source: California Data Broker Registry 2026 disclosure. CCPA requires response within 45 days.
How to opt out
- 1
Visit xAd, Inc.’s CCPA rights portal and submit a deletion request.
- 2
Cite Cal. Civ. Code § 1798.105 (right to delete) and § 1798.120 (right to opt out of sale or sharing).
- 3
Include sufficient information to verify your identity (email on file, address, etc.), do not send a scan of your government ID unless specifically required.
- 4
Track the response window: 45 days under CCPA, extendable once to 90 with written notice.
- 5
If ignored, file a complaint with the California Privacy Protection Agency at cppa.ca.gov/consumers/complaint.html.
Skip the manual work
One-time $7 covers xAd, Inc. and 500+ other brokers
OfflistMe generates a CCPA-compliant deletion email pre-addressed to legal@groundtruth.com. You review and send from your own inbox.
Request Removal NowFAQ
Is xAd, Inc. a legitimate data broker?+
xAd, Inc. is a registered data broker with the California Privacy Protection Agency, required to register annually under California’s data broker law. Registration confirms the entity exists and is subject to CCPA/CPRA obligations, including the 45-day response deadline for deletion requests.
What data does xAd, Inc. collect?+
Per xAd, Inc.’s own registry disclosure, they collect: Precise geolocation; Names, birth dates, emails, phone numbers, ad IDs.
How do I remove my data from xAd, Inc.?+
Visit https://www.groundtruth.com/privacy-policy/ to submit a CCPA deletion request. Or use OfflistMe to generate a pre-filled deletion email that you send from your own inbox.
How long does xAd, Inc. take to respond?+
In 2024, xAd, Inc. reported processing 9 deletion requests with a median response of 1 days. CCPA requires response within 45 days.
Other California registered brokers
Each entry below is an active data broker on the CPPA registry. Opt out of any one from its page, or generate deletion requests for every registered broker in one run.