Specialists Marketing Services, Inc.
Doing business as: Specialists Marketing Services, Inc.
Specialists Marketing Services, Inc. is a data broker registered with the California Privacy Protection Agency. Collects: Gender identity and expression, Names, birth dates, emails, phone numbers, ad IDs.
Registry contact
- Primary website
- https://www.sms-inc.com
- Privacy contact
- dataprivacyteam@sms-inc.com
- Phone
- 2018655800
- Registered address
- 250 Pehle Avenue, Suite 200, Saddle Brook, New Jersey, 07663
Sensitive data categories collected
Per Specialists Marketing Services, Inc.'s 2024 registry disclosure, they collect:
- Gender identity and expression
- Names, birth dates, emails, phone numbers, ad IDs
2024 deletion-request statistics
Total delete requests
58,307
Complied in full
55,994
Denied
2,313
Median response (days)
3
Opt-out of sale requests
320
Source: California Data Broker Registry 2026 disclosure. CCPA requires response within 45 days.
How to opt out
- 1
Visit Specialists Marketing Services, Inc.’s CCPA rights portal and submit a deletion request.
- 2
Cite Cal. Civ. Code § 1798.105 (right to delete) and § 1798.120 (right to opt out of sale or sharing).
- 3
Include sufficient information to verify your identity (email on file, address, etc.) — do not send a scan of your government ID unless specifically required.
- 4
Track the response window: 45 days under CCPA, extendable once to 90 with written notice.
- 5
If ignored, file a complaint with the California Privacy Protection Agency at cppa.ca.gov/consumers/complaint.html.
Skip the manual work
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Start for $2 →FAQ
Is Specialists Marketing Services, Inc. a legitimate data broker?+
Specialists Marketing Services, Inc. is a registered data broker with the California Privacy Protection Agency, required to register annually under California’s data broker law. Registration confirms the entity exists and is subject to CCPA/CPRA obligations, including the 45-day response deadline for deletion requests.
What data does Specialists Marketing Services, Inc. collect?+
Per Specialists Marketing Services, Inc.’s own registry disclosure, they collect: Gender identity and expression; Names, birth dates, emails, phone numbers, ad IDs.
How do I remove my data from Specialists Marketing Services, Inc.?+
Visit https://sms-inc.com/privacy-notice/; https://sms-inc.com/do-not-sell-or-share-my-personal-information/; https://sms-inc.com/limit-my-sensitive-personal-information-ca/; https://sms-inc.com/personal-information-correct/; https://sms-inc.com/personal-information-shared/ to submit a CCPA deletion request. Or use OfflistMe to generate a pre-filled deletion email that you send from your own inbox.
How long does Specialists Marketing Services, Inc. take to respond?+
In 2024, Specialists Marketing Services, Inc. reported processing 58,307 deletion requests with a median response of 3 days. CCPA requires response within 45 days.