People Data Labs
People Data Labs is a data broker registered with the California Privacy Protection Agency. Collects: Names, birth dates, emails, phone numbers, ad IDs.
Full opt-out walkthrough
Read the detailed People Data Labs removal guide
Step-by-step process, what documents they ask for, and what to do if they stall.
Registry contact
- Primary website
- https://peopledatalabs.com
- Privacy contact
- privacy@peopledatalabs.com
- Phone
- 888-868-1028
- CCPA rights portal
- https://privacy.peopledatalabs.com/policies?name=privacy-policy
- Registered address
- 455 Market Street Suite 1690, San Francisco, CA, 94105
What People Data Labs knows about you, and why removal matters
People Data Labs is required to register annually with the California Privacy Protection Agency under the state's data broker law (Cal. Civ. Code § 1798.99.80). Registration is a legal acknowledgment that the company knowingly collects and sells or licenses personal information about California residents with whom it has no direct relationship. That same status is what gives you clear standing to demand deletion: a registered broker cannot claim it has no record of you simply because you have never been its customer.
According to its own 2024 registry filing, People Data Labs collects names, birth dates, emails, phone numbers, ad IDs.
People Data Labs's 2024 disclosure reports 218,788 deletion requests, of which it complied with 218,788 (100%) in full. Its median response time was a relatively quick 1 day, well inside the 45-day legal deadline.
The fastest route is People Data Labs's dedicated privacy-request portal, where you can submit a deletion request directly. If the form is slow, broken, or asks for more identification than you are comfortable providing, you can fall back to a written request to privacy@peopledatalabs.com citing your CCPA deletion right. OfflistMe can pre-fill that email for you so the legal citation and required details are already in place: you review it and send it from your own inbox.
People Data Labs's own registry note
We do not have any SPII and so left step 9 blank.
Verbatim from People Data Labs's California Data Broker Registry disclosure.
Sensitive data categories collected
Per People Data Labs's 2024 registry disclosure, they collect:
- Names, birth dates, emails, phone numbers, ad IDs
2024 deletion-request statistics
Total delete requests
218,788
Complied in full
218,788
Denied
0
Median response (days)
1
Opt-out of sale requests
33
Source: California Data Broker Registry 2026 disclosure. CCPA requires response within 45 days.
How to opt out
- 1
Visit People Data Labs’s CCPA rights portal and submit a deletion request.
- 2
Cite Cal. Civ. Code § 1798.105 (right to delete) and § 1798.120 (right to opt out of sale or sharing).
- 3
Include sufficient information to verify your identity (email on file, address, etc.), do not send a scan of your government ID unless specifically required.
- 4
Track the response window: 45 days under CCPA, extendable once to 90 with written notice.
- 5
If ignored, file a complaint with the California Privacy Protection Agency at cppa.ca.gov/consumers/complaint.html.
Skip the manual work
One-time $7 covers People Data Labs and 500+ other brokers
OfflistMe generates a CCPA-compliant deletion email pre-addressed to privacy@peopledatalabs.com. You review and send from your own inbox.
Request Removal NowFAQ
Is People Data Labs a legitimate data broker?+
People Data Labs is a registered data broker with the California Privacy Protection Agency, required to register annually under California’s data broker law. Registration confirms the entity exists and is subject to CCPA/CPRA obligations, including the 45-day response deadline for deletion requests.
What data does People Data Labs collect?+
Per People Data Labs’s own registry disclosure, they collect: Names, birth dates, emails, phone numbers, ad IDs.
How do I remove my data from People Data Labs?+
Visit https://privacy.peopledatalabs.com/policies?name=privacy-policy to submit a CCPA deletion request. Or use OfflistMe to generate a pre-filled deletion email that you send from your own inbox.
How long does People Data Labs take to respond?+
In 2024, People Data Labs reported processing 218,788 deletion requests with a median response of 1 days. CCPA requires response within 45 days.
Other California registered brokers
Each entry below is an active data broker on the CPPA registry. Opt out of any one from its page, or generate deletion requests for every registered broker in one run.