LiveIntent
LiveIntent is a data broker registered with the California Privacy Protection Agency. Collects: Sexual orientation, Gender identity and expression, Precise geolocation, and more.
Full opt-out walkthrough
Read the detailed LiveIntent removal guide
Step-by-step process, what documents they ask for, and what to do if they stall.
Registry contact
- Primary website
- https://www.liveintent.com
- Privacy contact
- privacy@zetaglobal.com
- Phone
- 2129675055
- CCPA rights portal
- https://www.liveintent.com/privacy-policy/
- Registered address
- 3 PARK AVENUE, 33RD FLOOR, New York, NY, 10016
What LiveIntent knows about you, and why removal matters
LiveIntent discloses that it handles precise geolocation: the data point California classifies as sensitive personal information. Location trails are among the most revealing categories a broker can hold: a stream of coordinates can expose where you live, where you work, the clinic or place of worship you visit, and the daily pattern of your movements. Because LiveIntent listed this category in its California Privacy Protection Agency registration, you can specifically invoke your right to limit the use and disclosure of sensitive personal information under Cal. Civ. Code § 1798.121 in addition to a full deletion request.
According to its own 2024 registry filing, LiveIntent collects sexual orientation, gender identity and expression, precise geolocation, and names, birth dates, emails, phone numbers, ad IDs. 3 of these categories are classed as sensitive personal information under California law, which strengthens your case for both deletion and a limit on further sale or sharing.
LiveIntent's 2024 disclosure reports 452,535 deletion requests, of which it complied with 452,535 (100%) in full. Its median response time was a relatively quick 4 days, well inside the 45-day legal deadline.
The fastest route is LiveIntent's dedicated privacy-request portal, where you can submit a deletion request directly. If the form is slow, broken, or asks for more identification than you are comfortable providing, you can fall back to a written request to privacy@zetaglobal.com citing your CCPA deletion right. OfflistMe can pre-fill that email for you so the legal citation and required details are already in place: you review it and send it from your own inbox.
LiveIntent's own registry note
During 2026 LiveIntent is migrating its consumer rights request portal from a homegrown platform that predates CPRA to a commercially available OneTrust system that will include enhancements to the user interface and to reporting capabilities.
Verbatim from LiveIntent's California Data Broker Registry disclosure.
Sensitive data categories collected
Per LiveIntent's 2024 registry disclosure, they collect:
- Sexual orientation
- Gender identity and expression
- Precise geolocation
- Names, birth dates, emails, phone numbers, ad IDs
2024 deletion-request statistics
Total delete requests
452,535
Complied in full
452,535
Denied
0
Median response (days)
4
Opt-out of sale requests
489,625
Source: California Data Broker Registry 2026 disclosure. CCPA requires response within 45 days.
How to opt out
- 1
Visit LiveIntent’s CCPA rights portal and submit a deletion request.
- 2
Cite Cal. Civ. Code § 1798.105 (right to delete) and § 1798.120 (right to opt out of sale or sharing).
- 3
Include sufficient information to verify your identity (email on file, address, etc.), do not send a scan of your government ID unless specifically required.
- 4
Track the response window: 45 days under CCPA, extendable once to 90 with written notice.
- 5
If ignored, file a complaint with the California Privacy Protection Agency at cppa.ca.gov/consumers/complaint.html.
Skip the manual work
One-time $7 covers LiveIntent and 500+ other brokers
OfflistMe generates a CCPA-compliant deletion email pre-addressed to privacy@zetaglobal.com. You review and send from your own inbox.
Request Removal NowFAQ
Is LiveIntent a legitimate data broker?+
LiveIntent is a registered data broker with the California Privacy Protection Agency, required to register annually under California’s data broker law. Registration confirms the entity exists and is subject to CCPA/CPRA obligations, including the 45-day response deadline for deletion requests.
What data does LiveIntent collect?+
Per LiveIntent’s own registry disclosure, they collect: Sexual orientation; Gender identity and expression; Precise geolocation; Names, birth dates, emails, phone numbers, ad IDs.
How do I remove my data from LiveIntent?+
Visit https://www.liveintent.com/privacy-policy/ to submit a CCPA deletion request. Or use OfflistMe to generate a pre-filled deletion email that you send from your own inbox.
How long does LiveIntent take to respond?+
In 2024, LiveIntent reported processing 452,535 deletion requests with a median response of 4 days. CCPA requires response within 45 days.
Other California registered brokers
Each entry below is an active data broker on the CPPA registry. Opt out of any one from its page, or generate deletion requests for every registered broker in one run.