LiveIntent
LiveIntent is a data broker registered with the California Privacy Protection Agency. Collects: Sexual orientation, Gender identity and expression, Precise geolocation, and more.
Registry contact
- Primary website
- https://www.liveintent.com
- Privacy contact
- privacy@zetaglobal.com
- Phone
- 2129675055
- CCPA rights portal
- https://www.liveintent.com/privacy-policy/
- Registered address
- 3 PARK AVENUE, 33RD FLOOR, New York, NY, 10016
Sensitive data categories collected
Per LiveIntent's 2024 registry disclosure, they collect:
- Sexual orientation
- Gender identity and expression
- Precise geolocation
- Names, birth dates, emails, phone numbers, ad IDs
2024 deletion-request statistics
Total delete requests
452,535
Complied in full
452,535
Denied
0
Median response (days)
4
Opt-out of sale requests
489,625
Source: California Data Broker Registry 2026 disclosure. CCPA requires response within 45 days.
How to opt out
- 1
Visit LiveIntent’s CCPA rights portal and submit a deletion request.
- 2
Cite Cal. Civ. Code § 1798.105 (right to delete) and § 1798.120 (right to opt out of sale or sharing).
- 3
Include sufficient information to verify your identity (email on file, address, etc.), do not send a scan of your government ID unless specifically required.
- 4
Track the response window: 45 days under CCPA, extendable once to 90 with written notice.
- 5
If ignored, file a complaint with the California Privacy Protection Agency at cppa.ca.gov/consumers/complaint.html.
Skip the manual work
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OfflistMe generates a CCPA-compliant deletion email pre-addressed to privacy@zetaglobal.com. You review and send from your own inbox.
Start for Free →FAQ
Is LiveIntent a legitimate data broker?+
LiveIntent is a registered data broker with the California Privacy Protection Agency, required to register annually under California’s data broker law. Registration confirms the entity exists and is subject to CCPA/CPRA obligations, including the 45-day response deadline for deletion requests.
What data does LiveIntent collect?+
Per LiveIntent’s own registry disclosure, they collect: Sexual orientation; Gender identity and expression; Precise geolocation; Names, birth dates, emails, phone numbers, ad IDs.
How do I remove my data from LiveIntent?+
Visit https://www.liveintent.com/privacy-policy/ to submit a CCPA deletion request. Or use OfflistMe to generate a pre-filled deletion email that you send from your own inbox.
How long does LiveIntent take to respond?+
In 2024, LiveIntent reported processing 452,535 deletion requests with a median response of 4 days. CCPA requires response within 45 days.
Other California registered brokers
Each entry below is an active data broker on the CPPA registry. Opt out of any one from its page, or generate deletion requests for every registered broker in one run.