General Motors LLC
General Motors LLC is a data broker registered with the California Privacy Protection Agency. Collects: Government-issued identification numbers, Citizenship / immigration status, Union membership status, and more.
About General Motors
American multinational automotive company.
- Founded
- September 16, 1908
- Headquarters
- Detroit
Entity data from Wikidata (CC0/CC-BY-SA).
Full opt-out walkthrough
Read the detailed General Motors LLC removal guide
Step-by-step process, what documents they ask for, and what to do if they stall.
Registry contact
- Primary website
- https://www.gm.com
- Privacy contact
- privacy@gm.com
- Phone
- 866-697-7482
- CCPA rights portal
- https://www.gm.com/consumer-privacy
- Registered address
- 300 RENAISSANCE CENTER, Detroit, MI, 48265
What General Motors LLC knows about you, and why removal matters
General Motors LLC discloses that it handles precise geolocation: the data point California classifies as sensitive personal information. Location trails are among the most revealing categories a broker can hold: a stream of coordinates can expose where you live, where you work, the clinic or place of worship you visit, and the daily pattern of your movements. Because General Motors LLC listed this category in its California Privacy Protection Agency registration, you can specifically invoke your right to limit the use and disclosure of sensitive personal information under Cal. Civ. Code § 1798.121 in addition to a full deletion request.
According to its own 2024 registry filing, General Motors LLC collects government-issued identification numbers, citizenship / immigration status, union membership status, sexual orientation, gender identity and expression, precise geolocation, and names, birth dates, emails, phone numbers, ad IDs. 6 of these categories are classed as sensitive personal information under California law, which strengthens your case for both deletion and a limit on further sale or sharing.
General Motors LLC's 2024 disclosure reports 200 deletion requests, of which it complied with 182 (91%) and denied 18 (9%). Its median response time was 30 days, inside the 45-day deadline CCPA sets for a verifiable deletion request.
The fastest route is General Motors LLC's dedicated privacy-request portal, where you can submit a deletion request directly. If the form is slow, broken, or asks for more identification than you are comfortable providing, you can fall back to a written request to privacy@gm.com citing your CCPA deletion right. OfflistMe can pre-fill that email for you so the legal citation and required details are already in place: you review it and send it from your own inbox.
General Motors LLC's own registry note
GM is registering exclusively because we license pseudonymous IDs from third parties, to share for marketing purposes, to more effectively display targeted advertising of our products and services. GM does not act as a data broker with respect to vehicle data such as how or where customers drive. GM is committed to providing consumers with a trusted experience, respecting their privacy, and offering consumers more transparency, choice, and control. For more information, visit our U.S. Consumer Privacy Statement at www.gm.com/privacy-statement.
Verbatim from General Motors LLC's California Data Broker Registry disclosure.
Sensitive data categories collected
Per General Motors LLC's 2024 registry disclosure, they collect:
- Government-issued identification numbers
- Citizenship / immigration status
- Union membership status
- Sexual orientation
- Gender identity and expression
- Precise geolocation
- Names, birth dates, emails, phone numbers, ad IDs
2024 deletion-request statistics
Total delete requests
200
Complied in full
182
Denied
18
Median response (days)
30
Opt-out of sale requests
979
Source: California Data Broker Registry 2026 disclosure. CCPA requires response within 45 days.
Federal and state regulation
General Motors LLC self-identified as regulated by the following statutes. Regulation can create parallel deletion rights or exemptions depending on the data type.
- California Confidentiality of Medical Information Act (CMIA)
- HIPAA privacy, security, and breach-notification rules
How to opt out
- 1
Visit General Motors LLC’s CCPA rights portal and submit a deletion request.
- 2
Cite Cal. Civ. Code § 1798.105 (right to delete) and § 1798.120 (right to opt out of sale or sharing).
- 3
Include sufficient information to verify your identity (email on file, address, etc.), do not send a scan of your government ID unless specifically required.
- 4
Track the response window: 45 days under CCPA, extendable once to 90 with written notice.
- 5
If ignored, file a complaint with the California Privacy Protection Agency at cppa.ca.gov/consumers/complaint.html.
Skip the manual work
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OfflistMe generates a CCPA-compliant deletion email pre-addressed to privacy@gm.com. You review and send from your own inbox.
Request Removal NowFAQ
Is General Motors LLC a legitimate data broker?+
General Motors LLC is a registered data broker with the California Privacy Protection Agency, required to register annually under California’s data broker law. Registration confirms the entity exists and is subject to CCPA/CPRA obligations, including the 45-day response deadline for deletion requests.
What data does General Motors LLC collect?+
Per General Motors LLC’s own registry disclosure, they collect: Government-issued identification numbers; Citizenship / immigration status; Union membership status; Sexual orientation; Gender identity and expression; Precise geolocation; Names, birth dates, emails, phone numbers, ad IDs.
How do I remove my data from General Motors LLC?+
Visit https://www.gm.com/consumer-privacy to submit a CCPA deletion request. Or use OfflistMe to generate a pre-filled deletion email that you send from your own inbox.
How long does General Motors LLC take to respond?+
In 2024, General Motors LLC reported processing 200 deletion requests with a median response of 30 days. CCPA requires response within 45 days.
Other California registered brokers
Each entry below is an active data broker on the CPPA registry. Opt out of any one from its page, or generate deletion requests for every registered broker in one run.