First Direct, Inc.
Doing business as: First Direct; National List Services; FirstDirect360
First Direct, Inc. appears in the California Privacy Protection Agency registry snapshot used by OfflistMe. Reported categories: Gender identity and expression.
About First Direct
UK Bank.
- Founded
- 1989
- Headquarters
- Leeds
Entity data from Wikidata (CC0/CC-BY-SA).
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Step-by-step process, what documents they ask for, and what to do if they stall.
Registry contact
- Primary website
- https://firstdirectmarketing.com; nationallistcounts.com
- Privacy contact
- privacy@firstdirectmarketing.com
- Phone
- 4024030000
- CCPA rights portal
- https://compliance.firstdirectmarketing.com/
- Registered address
- 1508 J F Kennedy Dr Suite 102, Bellevue, NE, 68005
What the First Direct, Inc. registry record reports, and why review matters
First Direct, Inc. appears in the California Privacy Protection Agency registry snapshot used for this page. A registry record is evidence of a filing, not an endorsement, a current-status guarantee, or a determination that the company has a record about you. Review the live provider route and the law that applies to your request; a registry entry alone does not establish that a deletion request will be granted.
According to its own 2024 registry filing, First Direct, Inc. reported handling gender identity and expression. One of these categories is treated as sensitive personal information under California law. Whether a request to limit use or disclosure is available depends on the provider's purpose, the request, and statutory conditions; the filing alone does not establish that right.
First Direct, Inc.'s 2024 registry disclosure reports 62,010 deletion requests. It also reports 62,010 complied in full (100%) and 0 denied (0%). The same filing reports a median response time of 10 days; this historical figure is not a current SLA or a guarantee for your request.
The snapshot records First Direct, Inc.'s URL as a privacy-request route. Verify that the route is current, accepts the request type you need, and explains its information requirements before submitting. If the form is slow, broken, or asks for more identification than you are comfortable providing, review the provider's current written-request route at privacy@firstdirectmarketing.com and confirm that it fits your request. OfflistMe can prepare a draft for your review; you send it from your own inbox.
Sensitive data categories collected
Per First Direct, Inc.'s 2024 registry disclosure, the record reports:
- Gender identity and expression
2024 deletion-request statistics
Total delete requests
62,010
Complied in full
62,010
Denied
0
Median response (days)
10
Opt-out of sale requests
62,021
Source: California Data Broker Registry snapshot captured 2026-08-11; figures shown here refer to the 2024 reporting year. The CCPA response period is scope- and request-dependent.
How to opt out
- 1
Open First Direct, Inc.’s recorded rights portal, confirm that it accepts the request type you need, and follow the current provider instructions.
- 2
If the CCPA applies and the request fits its scope, review whether Cal. Civ. Code § 1798.105 or § 1798.120 is the appropriate right; do not assume either provision applies to every record or provider.
- 3
Provide only the information the current route reasonably requires for matching or verification. Do not send a government-ID scan unless the provider specifically requires it after you have reviewed the purpose and secure channel.
- 4
If the CCPA applies, a covered, verifiable request generally has a 45-day response period, subject to extensions, exceptions, and the request type. Preserve the notice and the provider response.
- 5
If the provider does not handle a request that appears to fall within the applicable law, preserve the evidence and consider the current California Privacy Protection Agency complaint or enforcement channel.
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FAQ
Is First Direct, Inc. a registered data broker?+
First Direct, Inc. appears in the OfflistMe snapshot of the California Privacy Protection Agency data broker registry captured 2026-08-11. The live registry may change; a filing is evidence of registry context, not a finding that every record, request, or provider practice has the same legal treatment. If the CCPA applies, a covered, verifiable request generally has a 45-day response period, subject to extensions and exceptions.
What data does First Direct, Inc. collect?+
Per First Direct, Inc.’s own 2024 registry disclosure, the record reports: Gender identity and expression.
How do I remove my data from First Direct, Inc.?+
Open https://compliance.firstdirectmarketing.com/, confirm the current route and request scope, and submit only what the provider requires. Or use OfflistMe to prepare a user-reviewed request draft that you send from your own inbox.
How long does First Direct, Inc. take to respond?+
In its 2024 registry disclosure, First Direct, Inc. reported 62,010 deletion requests with a median response of 10 days. That historical statistic is not a current SLA; the CCPA generally uses a 45-day response period for covered, verifiable requests, subject to extensions and exceptions.
Other California registry snapshot records
Each entry below is a recorded CPPA registry entry. Current registration status, provider routes, legal scope, and request outcomes can change; review each route separately.