First Direct, Inc.
Doing business as: First Direct; National List Services; FirstDirect360
First Direct, Inc. is a data broker registered with the California Privacy Protection Agency. Collects: Gender identity and expression, Names, birth dates, emails, phone numbers, ad IDs.
About First Direct
UK Bank.
- Founded
- 1989
- Headquarters
- Leeds
Entity data from Wikidata (CC0/CC-BY-SA).
Registry contact
- Primary website
- https://firstdirectmarketing.com; nationallistcounts.com
- Privacy contact
- privacy@firstdirectmarketing.com
- Phone
- 4024030000
- CCPA rights portal
- https://compliance.firstdirectmarketing.com/
- Registered address
- 1508 J F Kennedy Dr Suite 102, Bellevue, NE, 68005
Sensitive data categories collected
Per First Direct, Inc.'s 2024 registry disclosure, they collect:
- Gender identity and expression
- Names, birth dates, emails, phone numbers, ad IDs
2024 deletion-request statistics
Total delete requests
62,010
Complied in full
62,010
Denied
0
Median response (days)
10
Opt-out of sale requests
62,021
Source: California Data Broker Registry 2026 disclosure. CCPA requires response within 45 days.
How to opt out
- 1
Visit First Direct, Inc.’s CCPA rights portal and submit a deletion request.
- 2
Cite Cal. Civ. Code § 1798.105 (right to delete) and § 1798.120 (right to opt out of sale or sharing).
- 3
Include sufficient information to verify your identity (email on file, address, etc.), do not send a scan of your government ID unless specifically required.
- 4
Track the response window: 45 days under CCPA, extendable once to 90 with written notice.
- 5
If ignored, file a complaint with the California Privacy Protection Agency at cppa.ca.gov/consumers/complaint.html.
Skip the manual work
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OfflistMe generates a CCPA-compliant deletion email pre-addressed to privacy@firstdirectmarketing.com. You review and send from your own inbox.
Start for Free →FAQ
Is First Direct, Inc. a legitimate data broker?+
First Direct, Inc. is a registered data broker with the California Privacy Protection Agency, required to register annually under California’s data broker law. Registration confirms the entity exists and is subject to CCPA/CPRA obligations, including the 45-day response deadline for deletion requests.
What data does First Direct, Inc. collect?+
Per First Direct, Inc.’s own registry disclosure, they collect: Gender identity and expression; Names, birth dates, emails, phone numbers, ad IDs.
How do I remove my data from First Direct, Inc.?+
Visit https://compliance.firstdirectmarketing.com/ to submit a CCPA deletion request. Or use OfflistMe to generate a pre-filled deletion email that you send from your own inbox.
How long does First Direct, Inc. take to respond?+
In 2024, First Direct, Inc. reported processing 62,010 deletion requests with a median response of 10 days. CCPA requires response within 45 days.
Other California registered brokers
Each entry below is an active data broker on the CPPA registry. Opt out of any one from its page, or generate deletion requests for every registered broker in one run.