Altrata, Inc.
Altrata, Inc. is a data broker registered with the California Privacy Protection Agency. Collects: Names, birth dates, emails, phone numbers, ad IDs.
Full opt-out walkthrough
Read the detailed Altrata, Inc. removal guide
Step-by-step process, what documents they ask for, and what to do if they stall.
Registry contact
- Primary website
- https://www.altrata.com
- Privacy contact
- legal@altrata.com
- Phone
- 212 224 3993
- CCPA rights portal
- https://altrata.com/privacy-policy
- Registered address
- 1270 Avenue of the Americas Ste 1100, New York, New York, 10020
What Altrata, Inc. knows about you, and why removal matters
Altrata, Inc. is a California-registered data broker whose disclosure touches categories California treats as sensitive: the kind of information (biometric identifiers, health, or reproductive data) that carries heightened protection under the CPRA. Brokers handling these categories are squarely within the scope of the right to limit sensitive-data processing, so a deletion request to Altrata, Inc. can be paired with an explicit instruction to stop using and sharing any sensitive personal information it holds about you.
According to its own 2024 registry filing, Altrata, Inc. collects names, birth dates, emails, phone numbers, ad IDs.
Altrata, Inc.'s 2024 disclosure reports 31 deletion requests, of which it complied with 3 (10%) and denied 8 (26%). Its median response time was a relatively quick 1 day, well inside the 45-day legal deadline. The relatively high denial rate means it pays to send a precisely worded, statute-citing request rather than an informal one: denials often hinge on a request that failed identity verification or omitted the legal basis.
The fastest route is Altrata, Inc.'s dedicated privacy-request portal, where you can submit a deletion request directly. If the form is slow, broken, or asks for more identification than you are comfortable providing, you can fall back to a written request to legal@altrata.com citing your CCPA deletion right. OfflistMe can pre-fill that email for you so the legal citation and required details are already in place: you review it and send it from your own inbox.
Altrata, Inc.'s own registry note
In 2024, Altrata received 961 data‑subject requests. A large proportion were submitted by third‑party agents. In these cases, proof of the consumer’s identity and a power of attorney signed by the consumer were requested from the agent. When this step isn’t completed, we can only partially proceed and cannot fulfill the request in full. Separately, the denials reported reflect requests where we could not locate a matching record in our systems.
We received 9 requests to limit the use and disclosure of sensitive personal information. Because these requests included reference to sensitive personal information we have included them in this number. However, please note, we do not process such categories of personal information.
Looking ahead, we expect the state’s DROP system to improve full‑fulfillment rates because requests made through DROP include consumer identity verification at the outset. Our goal is always to fulfill valid requests in full, and we are updating our internal playbooks to align with DROP so we can process verified requests more quickly and consistently.
Verbatim from Altrata, Inc.'s California Data Broker Registry disclosure.
Sensitive data categories collected
Per Altrata, Inc.'s 2024 registry disclosure, they collect:
- Names, birth dates, emails, phone numbers, ad IDs
2024 deletion-request statistics
Total delete requests
31
Complied in full
3
Denied
8
Median response (days)
1
Opt-out of sale requests
920
Source: California Data Broker Registry 2026 disclosure. CCPA requires response within 45 days.
Federal and state regulation
Altrata, Inc. self-identified as regulated by the following statutes. Regulation can create parallel deletion rights or exemptions depending on the data type.
- HIPAA privacy, security, and breach-notification rules
How to opt out
- 1
Visit Altrata, Inc.’s CCPA rights portal and submit a deletion request.
- 2
Cite Cal. Civ. Code § 1798.105 (right to delete) and § 1798.120 (right to opt out of sale or sharing).
- 3
Include sufficient information to verify your identity (email on file, address, etc.), do not send a scan of your government ID unless specifically required.
- 4
Track the response window: 45 days under CCPA, extendable once to 90 with written notice.
- 5
If ignored, file a complaint with the California Privacy Protection Agency at cppa.ca.gov/consumers/complaint.html.
Skip the manual work
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OfflistMe generates a CCPA-compliant deletion email pre-addressed to legal@altrata.com. You review and send from your own inbox.
Request Removal NowFAQ
Is Altrata, Inc. a legitimate data broker?+
Altrata, Inc. is a registered data broker with the California Privacy Protection Agency, required to register annually under California’s data broker law. Registration confirms the entity exists and is subject to CCPA/CPRA obligations, including the 45-day response deadline for deletion requests.
What data does Altrata, Inc. collect?+
Per Altrata, Inc.’s own registry disclosure, they collect: Names, birth dates, emails, phone numbers, ad IDs.
How do I remove my data from Altrata, Inc.?+
Visit https://altrata.com/privacy-policy to submit a CCPA deletion request. Or use OfflistMe to generate a pre-filled deletion email that you send from your own inbox.
How long does Altrata, Inc. take to respond?+
In 2024, Altrata, Inc. reported processing 31 deletion requests with a median response of 1 days. CCPA requires response within 45 days.
Other California registered brokers
Each entry below is an active data broker on the CPPA registry. Opt out of any one from its page, or generate deletion requests for every registered broker in one run.