The Walt Disney Company, $2,750,000
The California Attorney General announced a $2.75 million civil-penalty settlement resolving allegations that Disney did not fully effectuate CCPA opt-out requests across the Disney+, Hulu, and ESPN+ services and devices associated with a consumer account.
Case identifiers
- Respondent
- The Walt Disney Company (and Disney DTC, LLC, ABC Enterprises, Inc.)
- Agency
- California Attorney General
- Announced
- 2026-02-11
- Monetary relief
- $2,750,000
- Case number
- California Superior Court, Los Angeles County, Case No. 26STCV04425
- Statutes cited
- California Consumer Privacy Act (CCPA)
Key facts
- 1
The Attorney General alleged that opt-out toggles often applied only to the service or device in use instead of the other services and devices associated with the account.
- 2
Disney’s webform stopped sharing through its own advertising platform but did not stop all sharing with certain third-party ad-tech companies embedded in its websites and apps.
- 3
Global Privacy Control requests were limited to the specific device even when a consumer was logged in, according to the Attorney General’s investigation.
- 4
The settlement required a consumer-friendly opt-out process that works across associated Disney streaming services for logged-in consumers.
What the order requires
Injunctive terms imposed by the California Attorney General. These bind The Walt Disney Company's data practices going forward.
- Implement a consumer-friendly opt-out process with minimal steps, including an applicable opt-out preference signal.
- For a logged-in consumer, effectuate the opt-out choice across Disney streaming services associated with that Disney account.
- Stop selling and sharing the consumer’s personal information and stop cross-context behavioral advertising after an opt-out, subject to the judgment’s account and device rules.
- Provide a clear and conspicuous opt-out link within Disney streaming services.
Primary sources
Read the original government documents. These are the authoritative records, everything on this page is derived from them.
- California Attorney General press releasehttps://oag.ca.gov/news/press-releases/california-wont-let-it-go-attorney-general-bonta-announces-275-million
- Consent order / final orderhttps://oag.ca.gov/system/files/attachments/press-docs/CA_SUP_LAX_26STCV04425__Final_Judgment_and_Permanent_Injunction.pdf
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Where this action sits in the tracker
- It is one of 4 state-AG actions among the 26 cases in this tracker.
- Of the 19 tracked actions with monetary relief, $2,750,000 ranks number 12 by amount.
- 3 tracked actions were announced in 2026.
- It is one of 6 tracked adtech actions.
FAQ
What did the state-AG charge The Walt Disney Company with?+
The California Attorney General announced a $2.75 million civil-penalty settlement resolving allegations that Disney did not fully effectuate CCPA opt-out requests across the Disney+, Hulu, and ESPN+ services and devices associated with a consumer account. The California Attorney General cited California Consumer Privacy Act (CCPA).
How much did The Walt Disney Company pay?+
The Walt Disney Company had monetary relief of $2,750,000, announced on 2026-02-11. The settlement also imposed injunctive terms (see below).
Does The Walt Disney Company settlement mean my data has been deleted?+
No, the order does not automatically delete your data. You retain any rights available under applicable state privacy law (CCPA, CPA, TDPSA, VCDPA, and others) to submit your own deletion request. OfflistMe can generate a user-reviewed request draft pre-addressed to the respondent’s privacy contact.
How can I read the original state-AG order?+
The California Attorney General press release is available at https://oag.ca.gov/news/press-releases/california-wont-let-it-go-attorney-general-bonta-announces-275-million. The case / matter number is California Superior Court, Los Angeles County, Case No. 26STCV04425.