InMarket Media, LLC
InMarket collected precise location data from at least 100 million devices, combined it with sensitive categories (religion, health), and sold it for advertising without adequate consumer consent.
Case identifiers
- Respondent
- InMarket Media, LLC
- Agency
- Federal Trade Commission
- Announced
- 2024-01-18
- Monetary relief
- Injunctive only
- Case number
- FTC File No. 202-3088
- Statutes cited
- FTC Act § 5 (unfair practices) · FTC Act § 5 (deceptive practices)
Key facts
- 1
InMarket collected location data via SDKs embedded in dozens of apps, including some targeted at children.
- 2
The location data was combined with other consumer attributes and sorted into over 2,000 audience segments including "parents of preschoolers" and "Christian churchgoers".
- 3
FTC alleged InMarket failed to disclose the sale of location data and failed to obtain informed consent from consumers.
- 4
Consent order bans the sale of precise location data and requires deletion of previously collected data.
What the order requires
Injunctive terms imposed by the Federal Trade Commission. These bind InMarket Media, LLC's data practices going forward.
- Prohibition on selling, licensing, transferring, or sharing precise location data for marketing or advertising.
- Required deletion of all previously collected location data.
- Ban on collecting location data from consumers who are minors or who appear to be in sensitive categories.
- Implementation of consumer consent and opt-out mechanisms before any future data collection.
Primary sources
Read the original government documents. These are the authoritative records, everything on this page is derived from them.
- Federal Trade Commission press releasehttps://www.ftc.gov/news-events/news/press-releases/2024/01/ftc-order-will-ban-inmarket-selling-precise-consumer-location-data
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Where this action sits in the tracker
- It is one of 19 FTC actions among the 26 cases in this tracker.
- It is an injunctive-only order with no monetary relief; 7 of the 26 tracked actions are structured this way.
- 6 tracked actions were announced in 2024.
- It is one of 3 tracked location-data actions.
- It is one of 7 tracked data-broker actions.
- It is one of 6 tracked adtech actions.
FAQ
What did the FTC charge InMarket Media, LLC with?+
InMarket collected precise location data from at least 100 million devices, combined it with sensitive categories (religion, health), and sold it for advertising without adequate consumer consent. The Federal Trade Commission cited FTC Act § 5 (unfair practices), FTC Act § 5 (deceptive practices).
How much did InMarket Media, LLC pay?+
The 2024-01-18 order did not include monetary penalties against InMarket Media, LLC; the agency focused on injunctive relief (prohibiting certain practices going forward).
Does the InMarket Media, LLC settlement mean my data has been deleted?+
The order requires InMarket Media, LLC to delete certain categories of consumer data (see injunctive terms). Individual consumers should still exercise state-law deletion rights (CCPA, CPA, TDPSA) to confirm deletion from any remaining successor databases.
How can I read the original FTC order?+
The Federal Trade Commission press release is available at https://www.ftc.gov/news-events/news/press-releases/2024/01/ftc-order-will-ban-inmarket-selling-precise-consumer-location-data. The case / matter number is FTC File No. 202-3088.