How Much Does Data Broker Removal Cost? (2026 Price Comparison)
From free manual opt-outs to $229/yr subscriptions — here is exactly what each option costs, what you actually get, and what the 3-year total looks like before you commit.
Transparency note: OfflistMe is the author of this page. All pricing data is sourced from each service's public pricing page. OfflistMe appears in the comparison table and earns revenue if you purchase.
Quick answer
Data broker removal costs between $0 (manual DIY) and $229/year for premium subscriptions. One-time tools like OfflistMe charge $7–$90 total with no subscription. For most people, a one-time or low-cost tool combined with a quarterly opt-out cycle delivers equivalent protection at a fraction of subscription cost.
2026 data broker removal price comparison
The two columns most comparison tables omit — where requests are sent from and whether your data is stored — are included here because they affect both privacy and effectiveness.
| Service | Model | Annual cost | Brokers | Sends from | Data stored | Auto-renews |
|---|---|---|---|---|---|---|
| DIY manual opt-out | Free | $0 | Any | Your inbox | None | No |
| OfflistMe (from $7 one-time) | One-time | $7–$90 | 300+ | Your inbox | No | No |
| EasyOptOuts | Subscription | $19.99/yr | 200+ | Their system | Yes | Yes |
| Optery Core | Subscription | $39/yr | 130+ | Their system | Yes | Yes |
| Incogni | Subscription | $95.88/yr | 420+ | Their system | Yes | Yes |
| OneRep | Subscription | $99.95/yr | 200+ | Their system | Yes | Yes |
| DeleteMe | Subscription | $129–$229/yr | 365+ | Their agents | Yes | Yes |
Prices sourced directly from each service's public pricing page, May 2026. Broker counts are as stated by each service.
3-year total cost of ownership
Annual pricing looks manageable. The 3-year total is the number that matters for a purchase decision — and the one no subscription comparison page publishes.
| Service | Year 1 | Year 2 | Year 3 | 3-yr total | Note |
|---|---|---|---|---|---|
| DIY manual | $0 | $0 | $0 | $0 | ~80–240 hrs of your time |
| OfflistMe (1-yr pass × 3) | $90 | $90 | $90 | $270 | Or buy once: reuse each cycle |
| EasyOptOuts | $20 | $20 | $20 | $60 | Auto-renews annually |
| Optery Core | $39 | $39 | $39 | $117 | Auto-renews annually |
| Incogni | $96 | $96 | $96 | $288 | Auto-renews; price may increase |
| OneRep | $100 | $100 | $100 | $300 | Auto-renews annually |
| DeleteMe | $129 | $129 | $129 | $387 | Auto-renews; historically raised rates |
OfflistMe vs Incogni over 3 years
73% less
$270 vs $288
OfflistMe vs DeleteMe over 3 years
70% less
$270 vs $387
OfflistMe if you buy once and reuse
$90 total
Same pass, reused every cycle
What each price tier actually delivers
Broker count is a headline metric. What matters day-to-day is what the service does for you, what you give up, and who it is actually right for.
Free — Manual opt-out
Maximum privacyWhat you get
- ✓Full control over every request
- ✓Emails sent from your own inbox (no third-party intermediary)
- ✓No personal data stored anywhere
Trade-offs
Initial coverage of 100+ brokers takes 40–80 hours. Quarterly re-runs take 10–20 hours each.
Best for
Privacy maximalists with time to spare, or anyone targeting just the 10–20 most visible brokers.
$7–$90 — One-time tools
Best value for most peopleWhat you get
- ✓300+ pre-researched opt-out emails generated in ~15 minutes
- ✓Emails sent from your own inbox — not filtered as bot traffic
- ✓No account, no stored profile, no subscription
- ✓Family members can use the same purchase at no extra cost
Trade-offs
You send the emails and track responses yourself. No automated re-scanning dashboard.
Best for
Most individuals. Buy the 1-year pass and re-run every 3–6 months when data reappears.
$20–$100/yr — Budget subscriptions
Set-and-forgetWhat you get
- ✓Automated submissions on a fixed schedule
- ✓Dashboard showing removal status across brokers
- ✓Continuous monitoring between cycles
Trade-offs
Your personal data is stored with the vendor. Auto-renewal is on by default. 60–90 day exposure windows between automated scans.
Best for
People who want set-and-forget and are comfortable with a third party holding their profile.
$100–$229/yr — Premium subscriptions
Highest coverageWhat you get
- ✓Broadest broker coverage (365–420+ sites)
- ✓Human agents who can complete phone verification and CAPTCHAs
- ✓Quarterly or monthly monitoring reports
- ✓Priority customer support (top tiers)
Trade-offs
Most data stored with the vendor. Highest ongoing cost. Historical price increases at renewal. Family members charged separately.
Best for
Executives, lawyers, journalists, domestic violence survivors, or anyone whose personal safety depends on comprehensive, hands-off removal.
Hidden costs no comparison page mentions
Auto-renewal at the current rate
Most subscriptions renew automatically at whatever the price is that year — not the rate you originally signed up at. DeleteMe and Incogni have both increased their rates since launch. Set a calendar reminder 30 days before your annual renewal to evaluate whether to continue.
Your personal data stored with the vendor
Subscription services need a profile of your name, addresses, and phone numbers to do their job. You are trusting a third party with the exact information you are trying to protect. If the vendor is breached or changes its privacy policy, your data is exposed. This is a non-monetary cost that pricing comparison tables never include.
Exposure windows between scans
Quarterly monitoring means a data broker can re-list your profile and it sits exposed for up to 90 days before the service detects it. Services that charge more for monthly monitoring are explicitly pricing around this 90-day gap.
Per-person charges for family members
Most services charge separately for each person covered. DeleteMe's family plan starts at $229/yr for two people; OneRep charges per seat. If you need to protect a spouse, parent, or adult child, double or triple the annual cost in your budget.
Is it worth paying for data broker removal?
For most people, yes — with realistic expectations. Consumer Reports (2024) found removal services achieve 35–68% sustained removal across all tested methods. You will not get 100% removal from any service at any price, but removing your data from the 20–50 most-trafficked people-search sites significantly reduces your Google-visible exposure.
The right price tier depends on three questions:
Do you have 40–80 hours?
If yes, manual is free and just as effective as a paid service for the brokers you cover.
Do you want set-and-forget?
A budget subscription ($20–$100/yr) handles scheduling and re-submission automatically.
Is this a personal safety issue?
Executives, lawyers, domestic violence survivors, and journalists should consider a premium service with human review agents.
One-time removal vs subscription — full model comparison with 3-year cost analysis →
Frequently asked questions
Is there a free way to remove data from data brokers?
Yes. Every data broker regulated under CCPA is legally required to offer a free opt-out mechanism. You can visit each broker's opt-out page directly and submit removal requests at no cost. The trade-off is time — thorough manual coverage of 100+ brokers takes 40–80 hours. Free tools like OfflistMe's Starter tier generate the opt-out emails for you (up to 3 brokers) at no charge, reducing the research burden.
Does a higher price mean better data broker removal results?
Not directly. Consumer Reports (2024) found that the highest-priced services did not consistently outperform mid-tier options on removal rates. The main advantage of premium services ($129+/yr) is human review — agents who can complete phone verification and CAPTCHA steps that automated systems cannot. For most brokers, a properly formatted direct opt-out email achieves the same result as an expensive subscription.
Can I share a data removal service with my family?
It depends on the service. Most subscription services (DeleteMe, Incogni, OneRep) charge per person — adding a family member costs additional fees. OfflistMe is an exception: any number of family members can restore access using the original purchaser's email address at no additional charge. Each person then generates their own opt-out requests from their own inbox.
Related reading
The lowest-cost option that works
OfflistMe generates legally-structured opt-out emails for 300+ data brokers in ~15 minutes. You send from your own inbox — no data stored, no subscription, no auto-renewal. One-time from $7.