Digital Footprint
The trail of data an individual generates through online activity, public records, and commercial transactions.
Full definition
A digital footprint is the aggregate of data that identifies, locates, or profiles an individual, collected through browsing, purchases, social media, court filings, property records, employment records, and other sources. Reducing your digital footprint is the practical goal of data-broker opt-out, social-media hygiene, and cautious use of online services.
Related terms
Data Broker
A company that collects personal information about consumers and sells, licenses, or shares that information with third parties.
Opt-Out
A request that a business stop a specified processing activity, such as selling personal information or using it for targeted advertising.
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