Data Broker
A company that collects personal information about consumers and sells, licenses, or shares that information with third parties.
Full definition
A data broker aggregates personal information from public records, online activity, commercial transactions, and other sources, then sells, licenses, or shares that information. Major categories include people-search sites (Whitepages, Spokeo), background-check providers (BeenVerified, Intelius), B2B data providers (ZoomInfo, Apollo), and marketing-data aggregators (Acxiom, Epsilon). California, Vermont, Texas, and Oregon maintain public data-broker registries.
Source: California Data Broker Registry
Related terms
People-Search Site
A subtype of data broker that offers public-facing search of individuals by name, phone, address, or email.
CCPA
California Consumer Privacy Act, the first comprehensive US state privacy law, granting California residents rights to know, delete, and opt out of the sale of their personal information.
CCPA Delete Act
California SB 362, requires the California Privacy Protection Agency to build a universal deletion mechanism that propagates one request to all registered data brokers.
Exercise your rights across 500+ brokers
OfflistMe drafts CCPA/GDPR-compliant deletion emails you send from your own inbox, one flat fee, no subscription.
Request Removal NowOne-time from $7