Data Broker
A company that collects personal information about consumers and sells, licenses, or shares that information with third parties.
Full definition
A data broker aggregates personal information from public records, online activity, commercial transactions, and other sources, then sells, licenses, or shares that information. Major categories include people-search sites (Whitepages, Spokeo), background-check providers (BeenVerified, Intelius), B2B data providers (ZoomInfo, Apollo), and marketing-data aggregators (Acxiom, Epsilon). California, Vermont, Texas, and Oregon maintain public data-broker registries.
Source: California Data Broker Registry
Related terms
People-Search Site
A subtype of data broker that offers public-facing search of individuals by name, phone, address, or email.
CCPA
California Consumer Privacy Act, the first comprehensive US state privacy law, which can grant eligible California consumers rights to know, delete, correct, and opt out of sale or sharing, subject to covered-business scope, verification, exemptions, and other limits.
CCPA Delete Act
California SB 362 requires the California Privacy Protection Agency to build a deletion mechanism that sends one request to active data brokers covered by California law.
Generate requests in under 60 seconds
Generate requests across 1,000+ brokers
One-time from $9