Location Data Broker
A data broker or data business specializing in location signals that may come from mobile-app SDKs, advertising systems, or other sources and be used for targeting or analytics.
Full definition
Location data businesses may collect or receive movement signals from mobile-app SDKs, advertising systems, or other sources and may use or sell those signals for different purposes. The FTC has brought actions involving companies such as Kochava, X-Mode/Outlogic, and InMarket over alleged handling of precise location data and sensitive inferences. Precise location can reveal visits to homes, workplaces, places of worship, health facilities, or other sensitive places, but the source, precision, and use of a particular dataset must be verified separately.
Related terms
Mobile Advertising ID (MAID)
A resettable identifier associated with a mobile device or device profile, such as Apple IDFA or Google Advertising ID, that can help link app activity or ad interactions.
Real-Time Bidding (RTB)
An automated auction that fills an ad slot in milliseconds as a page or app loads; a bid request may send device, location, or interest signals to multiple bidders.
Sensitive Personal Information
A category of data under CCPA/CPRA that carries heightened protection, including SSN, precise geolocation, biometric data, and more.
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