DROP (Delete Request and Opt-out Platform)
California's state-run platform that lets a resident send one deletion request to active data brokers covered by California law.
Full definition
DROP (Delete Request and Opt-out Platform) is the California Privacy Protection Agency's mechanism for the Delete Act. The CPPA says California residents can submit a single request, while active data brokers covered by the mechanism must access DROP at least once every 45 days and process requests within the required timeline beginning August 1, 2026. Scope, verification, matching, non-exempt data, and exceptions still matter; DROP is not proof that every public record or downstream copy will disappear.
Related terms
CCPA Delete Act
California SB 362 requires the California Privacy Protection Agency to build a deletion mechanism that sends one request to active data brokers covered by California law.
Data Broker Registry
A state-maintained public list of registered data brokers and their registration details.
CPPA
California Privacy Protection Agency, the independent agency created by CPRA to enforce California privacy law and administer the Data Broker Registry.
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