DROP (Delete Request and Opt-out Platform)
California's state-run platform that lets a resident send one deletion request that every registered data broker must honor.
Full definition
DROP (Delete Request and Opt-out Platform) is the mechanism the California Privacy Protection Agency built to deliver on the Delete Act. A verified California resident submits a single request through DROP, and every data broker on the state registry must check the platform at least once every 45 days and delete the matching person's data. Consumers can submit requests starting January 1, 2026, and brokers must begin processing them by August 1, 2026. DROP is the first true one-request-deletes-everywhere system in US law, though it covers only California residents and only registered brokers.
Related terms
CCPA Delete Act
California SB 362, requires the California Privacy Protection Agency to build a universal deletion mechanism that propagates one request to all registered data brokers.
Data Broker Registry
A state-maintained public list of registered data brokers and their registration details.
CPPA
California Privacy Protection Agency, the independent agency created by CPRA to enforce California privacy law and administer the Data Broker Registry.
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