Incogni vs DeleteMe vs Optery: Which Data Removal Service Is Best in 2026?
Side-by-side comparison of Incogni, DeleteMe, and Optery. Coverage accuracy, effectiveness data, pricing breakdown, and who each service is actually right for.
Incogni, DeleteMe, and Optery use different service models. A fair comparison needs to separate provider-published scope, plan price, request handling, monitoring, reports, verification, and the information a customer must share. No headline site count proves that a particular record will be removed.
This is a dated editorial comparison, not an independent outcome study. Prices, source lists, eligibility, and plan features can change. Check the linked first-party pages before purchasing.
Quick answer
- Incogni: Its current pricing page snapshot lists Standard at $95.88/year and 420+ automated sources. Its Unlimited tier lists 3,000+ custom removals. These are different plan categories and provider-stated scope figures.
- DeleteMe: Its coverage help page states 986 sites in the captured snapshot. Its plan and member-help pages describe a provider-managed process and privacy reports.
- Optery: Its pricing page snapshot lists Free Basic and paid tiers with provider-stated source counts of 380+, 555+, and 635+ by tier.
- OfflistMe: The catalog contains 1,009 US/global workflow profiles within a 1,027-record research catalog. That is catalog and workflow scope, not a removal-outcome guarantee.
The useful question is not “which service wins?” It is which workflow matches your need for automation, control, evidence, monitoring, privacy, and recurring cost.
Comparison framework
| Dimension | What to compare | What it does not establish |
|---|---|---|
| Price | Current plan, renewal, taxes, cancellation, and limits | That a lower price produces a better result |
| Scope | Named sources, country, plan tier, and request type | That your record exists at each source |
| Handling | Whether a provider sends requests or helps you prepare them | That a request was accepted or deletion completed |
| Monitoring | Scan cadence, re-submission, reports, and plan end | That every new listing is detected |
| Evidence | Source URL, timestamp, request copy, response, and re-check | That an internal status label equals source deletion |
| Privacy | Data collected, retention, authorization, and third-party sharing | That any service has zero exposure risk |
Incogni
Incogni’s current pricing page snapshot lists Standard at $95.88/year and Unlimited at $179.88/year. The same page describes 420+ automated sources for Standard and 3,000+ custom removals for Unlimited. Because these figures describe different tiers and request definitions, they should not be added together or treated as a single universal coverage number.
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Source: Incogni pricing.
Before subscribing, check country eligibility, authorization, the identifiers you must provide, source categories, monitoring cadence, renewal, cancellation, and what evidence appears in reports. A provider-published source count is not an independently measured removal rate.
DeleteMe
DeleteMe’s official coverage help page states 986 sites in the captured snapshot. Its plans page and member-help documentation describe a managed service and privacy reports. The coverage figure is provider-published scope; it does not show how many of those sources match one person, which request route each source uses, or whether a listing remains absent after a later re-check.
Sources: DeleteMe coverage help, DeleteMe plans, and member opt-out documentation.
Check the selected plan’s current price, family or individual scope, information requirements, reports, renewal, and escalation process. Do not infer an outcome from the 986-site figure.
Optery
Optery’s current pricing page snapshot lists Free Basic, Core at $39/year, Extended at $149/year, and Ultimate at $249/year. It lists 380+, 555+, and 635+ sources by paid tier. Those are tier-specific provider figures; they do not prove that every source uses the same request method or that every person has a matching profile.
Source: Optery pricing.
If visual reports or screenshots are important to you, confirm exactly what the current tier shows, how often it scans, what it re-submits, and what happens after cancellation. Keep the source URL and date for any evidence you rely on.
Side-by-side snapshot
| Service | Current source snapshot | Model to investigate | Important unknowns to verify |
|---|---|---|---|
| Incogni | 420+ automated sources on Standard; 3,000+ custom removals on Unlimited | Provider-managed recurring requests | Matching rules, country eligibility, reports, and renewal |
| DeleteMe | 986 sites on the captured coverage page | Provider-managed requests and reports | Source-by-source method, plan limits, and re-check behavior |
| Optery | 380+, 555+, and 635+ by paid tier in the current pricing snapshot | Tiered scanning and removal features | Exact source list, evidence format, cadence, and plan-end behavior |
| OfflistMe | 1,009 workflow profiles; 1,027 research records | Browser-local request preparation and user-controlled sending | User-specific matches, broker response, verification, and follow-up |
This table intentionally leaves outcome fields open. A source-backed comparison is more useful when it records what is known and what still needs checking.
Which model fits which need?
A managed subscription
A managed service may fit someone who wants a provider to submit requests, perform recurring scans or re-submissions where included, and present status through provider reports. Compare the authorization and data-retention terms as carefully as the price.
A user-controlled workflow
A user-controlled workflow may fit someone who wants to review each destination and send requests from their own email account. OfflistMe prepares request guidance and drafts for the recorded workflow catalog; the user chooses, reviews, sends, and keeps the request and response evidence. It is not a provider-managed monitoring service.
A hybrid process
Some people may use a provider’s scan or report as one source of discovery and then independently verify selected destinations. That can be useful, but do not treat one provider’s report as a complete inventory. Record the exact source, date, match details, request status, and re-check result.
Verification checklist before choosing
- Open the current first-party pricing and coverage pages.
- Confirm whether the displayed count is a source count, an automated count, a custom-request allowance, or a tier-specific list.
- Read what personal information and authorization the service requires.
- Check whether the service sends requests, drafts them for you, or combines both approaches.
- Ask what evidence you receive: request copies, source URLs, timestamps, responses, screenshots, or only an internal status.
- Confirm re-submission cadence, monitoring after cancellation, renewal, refund terms, and supported countries.
- Independently re-check important sources after a reasonable provider-stated or source-specific processing period.
Frequently asked questions
Is Incogni better than DeleteMe or Optery?
There is no universal answer from the cited source pages. Incogni emphasizes tiered automated and custom source categories, DeleteMe describes a managed workflow and reports, and Optery publishes tier-specific source counts. Choose based on the workflow, evidence, privacy terms, and source list that fit your situation.
Which service covers the most sources?
The figures are not directly comparable. Incogni’s 420+ Standard figure and 3,000+ Unlimited custom-removal figure use different definitions; DeleteMe’s 986 figure is a coverage-page count; Optery’s 380+/555+/635+ figures vary by tier. Compare the named source list and request method, not just the largest number.
Does a provider-published count prove removal?
No. It describes claimed or documented scope. Removal evidence requires a source-specific record such as the listing URL, request date, request route, broker response, and a later re-check. Even then, a later reappearance or a separate copy may require another request.
Where does OfflistMe fit?
OfflistMe is a user-controlled workflow. Its current catalog contains 1,009 workflow profiles and a separate 1,027-record research universe with explicit evidence states and missing fields. The catalog should not be represented as 1,027 fully verified profiles. Start at OfflistMe to review the current workflow.
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